NEWMARKET, ONTARIO--(Marketwired - May 15, 2014) - Today marks a turning point for addressing animal cruelty in Ontario. In April of this year the Ontario SPCA introduced a centralized call center for reporting animal cruelty, 310-SPCA (7722). This number works across all of Ontario and communities are encouraged to utilize this number to report animal cruelty. The Ontario SPCA is very excited to announce that Operation V.A.L.U.E - Vulnerable Animals Left Unattended Everyday, is now entering its third year, and has expanded to becoming a provincial crime prevention initiative.

Animal Welfare requires community support. We thank all of our community partners; the Ontario Association Chiefs of Police, Ontario Provincial Police, Toronto Police Service, York Regional Police, Peel Crime Stoppers, Ontario Veterinary Medical Association and the Ontario Association of Veterinary Technicians for their help in sharing the message.

The Ontario SPCA and its provincial partners are working together to address animal cruelty concerns across Ontario. Operation V.A.L.U.E is a crime prevention initiative designed to promote the laws behind protecting animals in the great province of Ontario; animals left unattended in vehicles, suitable and appropriate sheltering, abandonment, dogs loose in the back of pick-ups and highway traffic offences.

On May 20, 2014, the Ontario SPCA will be launching its NO HOT PETS campaign; this campaign is designed to provide pet safety tips. We encourage you to look out for this information, next week.

Operation V.A.L.U.E representatives will be attending events throughout Ontario in conjunction with police services and our Communities. For more information please feel free to contact the Ontario SPCA at 1-888-668-7722 x 349. You can also visit to our website, follow us on twitter @OntarioSPCA and on Facebook, for the locations of Operation V.A.L.U.E events.

Ontario SPCA and Humane Society:

Protecting animals since 1873, Ontario SPCA is Ontario's Animal Welfare organization. A registered charity comprised of over 50 Communities.

Ontario SPCA is mandated under the Ontario SPCA Act to enforce animal welfare legislation and the Act provides Ontario SPCA Agents and Inspectors with police powers to do so.

Ontario SPCA provides leadership in animal welfare innovations including introducing high-volume spay/neuter services to Ontario and opening the Provincial Education and Animal Centre.

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Charitable Business Number 88969 1044 RR0002

Contact Information:

Provincial Media Contact
Brad Dewar
Investigation & Communications Officer
Ontario SPCA, Provincial Office