Index Measures Reach and Impact of Both Consumer-Initiated and Brand-Initiated Photos & Videos on Facebook, Twitter, and Instagram
Top Five Visual Performers on Social Media Are Starbucks, BMW, Mercedes-Benz, Tiffany & Co. and Red Bull
SAN FRANCISCO, CA--(Marketwired - May 15, 2014) - Pixlee, the leader in Personalized Visual Marketing, today announced its inaugural Visual Brand Equity Index -- a quarterly index of the top 150 consumer brands ranked by visual social engagement. The Index measures the quality and impact of a brand's visual footprint, giving marketers visibility and insight into how customers feel about the brand. The Index also provides relative performance rankings, by platform, by conversation type, by industry, and overall.
"User-generated photos are a form of communication for the products and places people love. Those consumer endorsements plus brand-initiated visual conversations are the two sides of the visual brand equity equation," said Sharon Goldstein, CMO, Pixlee. "The Visual Brand Equity Index enables marketers to better understand the impact of their brand footprint and gain insights on what's most effective in connecting with their audiences."
"While brands universally recognize there is positive value to engaging with consumers on social networks, measuring the impact of those efforts is challenging," said Gregg Colvin, U.S. COO Universal McCann. "Pixlee's Visual Brand Equity Index provides a clear vantage point for brands to measure brand-affiliated content, how it effectively drives reach, engagement and conversion, and what content is ultimately worth repurposing on websites or in paid media."
TOP 25 WINNERS OVERALL
The top 25 performers in the Q1 brands index are (in rank order): Starbucks, BMW, Mercedes-Benz, Tiffany's & Company, Red Bull, Jordan, Taco Bell, Forever 21, Disney, Converse, Mini Cooper, Harley Davidson, Playstation, Audi, Essie, Samsung, Revlon, Under Armor, Nike, Bud Light, McDonalds, Acura, Volkswagen, Ford, and Toyota. (See Graphic). www.pixlee.com/visual-brand-equity-index
These brands were selected based on evaluating the following four criteria:
INSIGHTS FROM THE Q1 INDEX
MAXIMIZING VISUAL BRAND EQUITY
The top 25 brands capitalize on the passion consumers have for their products to maximize their visual impact. To do so, in Q1 these brands demonstrated most, if not all of the following behaviors:
As these findings show, developing visual brand equity requires investment. Leading brands use Pixlee to develop, measure, and optimize, consumer-initiated and brand-led conversations to brand equity, engagement, lift and conversion.
ABOUT PIXLEE
Over 100 brands including UGG, Playstation, 1800 Flowers, Betabrand and Chubbies; and sports teams including the Golden State Warriors, UFC, San Francisco 49ers, and OK Thunder, use Pixlee. The campaign-friendly Pixlee SaaS platform gives brands the ability collect, curate, publish, and measure the impact of visual content. Pixlee uniquely combines authentic customer content with image, performance, and contextual data to give brands insights about their customers pre- and post-purchase and to deliver personalized visual content at scale.
Contact Information:
MEDIA CONTACT:
L.A. Lassek
@LA