Sony Announces the DSC-RX100 III Digital Camera, Incorporating a Carl Zeiss Vario-Sonnar T 24-70mm f1.8-2.8 Lens

Photography News: New Compact Sony RX100 III Features Pop-Up Electronic ViewFinder, 24-70mm Equivalent f/1.8-2.8 Lens, and XAVC S Full HD Video Recording


New York, NY--(Marketwired - May 16, 2014) - The Sony DSC-RX100 III digital still camera, the latest generation in the RX series, introduces the improved f/1.8-2.8 24-70mm wider Carl Zeiss lens, a pop-up electronic viewfinder for eye-level framing, and a 180-degree tilt screen.  

Sony Cyber-shot DSC-RX100 III Digital Camera
http://www.bhphotovideo.com/c/product/1049537-REG/sony_dscrx100m3_b_cyber_shot_dsc_rx100_iii_digital.html

The newest member of Sony's revered RX100 series of compact cameras, the RX100 III, features a refined Zeiss 24-70mm equivalent f/1.8-2.8 zoom lens, pop-up 1,440k-dot SVGA OLED Tru-Finder electronic viewfinder, and the ability to record full HD video in the high-quality XAVC S format. The recently developed BIONZ X image processor pairs with the large 20.1MP 1" Exmor R BSI CMOS sensor to realize up to 10 fps shooting and notable low-light capture with native sensitivity to ISO 12800. The camera is also accentuated by a new 180° tilting 3.0" 1,229k-dot Xtra Fine LCD screen, built-in 3-stop neutral density filter, and a manual control ring for intuitive adjustment of exposure settings. Additionally, built-in Wi-Fi with NFC allows instant image sharing to, as well as remote camera control and monitoring from, linked mobile devices.

Sony DSC-RX100 III digital still camera, the latest generation in the RX series introduces the improved f1.8-2.8 24-70mm wider Carl Zeiss lens, an pop-up electronic viewfinder for eye-level framing and a 180 degree tilt screen.

Complementing the imaging capabilities of the RX100 III, a sleek body design featuring both an electronic viewfinder and a tilting LCD screen. The 0.39" 1,440k-dot SVGA OLED Tru-Finder has Zeiss T*-coated optics and provides a bright, clear means for eye-level viewing. It features a unique pop-up mechanism that helps to maintain the compact form factor of the camera when carrying or if preferring to work with the rear screen. The 3.0" 1,229k-dot Xtra Fine LCD incorporates WhiteMagic technology for easier visibility in bright conditions and its tilting design permits greater usability from high, low, and front-facing angles. Furthermore, built-in Wi-Fi connectivity with NFC allows instant image sharing to, as well as remote camera control and monitoring from, linked mobile devices.

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.  You can now pre-order the Sony Cyber-shot DSC-RX100 III Digital Camera at B&H Photo here: http://www.bhphotovideo.com/c/product/1049537-REG/sony_dscrx100m3_b_cyber_shot_dsc_rx100_iii_digital.html

Sony DSC-RX100 III Camera Product Highlights 

  • 20.1MP 1" Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor
  • Zeiss Vario-Sonnar T* f/1.8-2.8 Lens
  • 24-70mm (35mm Equivalent)
  • 1440k-Dot OLED Tru-Finder Pop-Up EVF
  • 3.0" 1229k-Dot Multi-Angle Xtra Fine LCD
  • Full HD Video in XAVC S, Clean HDMI Out
  • Built-In Wi-Fi Connectivity with NFC
  • ISO 12800 and 10 fps Continuous Shooting
  • Manual Control Ring & Built-In ND Filter

http://www.bhphotovideo.com/c/product/1049537-REG/sony_dscrx100m3_b_cyber_shot_dsc_rx100_iii_digital.html

Learn and read all about the Sony RX100 III digital camera at B&H Explora here: http://www.bhphotovideo.com/explora/photography/news/unveiled-sony-cyber-shot-dsc-rx100-iii-digital-camera

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Contact Information:

Contact Information 

Bjorn Petersen 
212-239-7500
http://www.bhphotovideo.com/

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