WASHINGTON, DC--(Marketwired - Jun 4, 2014) - The Smoke-Free Alternatives Trade Association (SFATA) announced today the launch of the AGE TO VAPE™ program, which will distribute free age-restriction signs to brick-and-mortar vapor product retailers across the nation. Participating retailers will display AGE TO VAPE™ signage indicating they do not sell vapor products to minors and request age verification from consumers at the time of purchase. As the largest and most rapidly growing trade association in the world exclusively serving the vaping industry, SFATA is committed to ensuring vapor products are not sold to minors.

AGE TO VAPE™ program participants must agree to post AGE TO VAPE™ signs, check customer ID's before making a sale, agree not to sell vapor products to minors and agree to be part of a public registry of participating outlets, which will be published online.

"Vapor products are intended for adult consumers," said Cynthia Cabrera, Executive Director of SFATA. "SFATA's members are proactive and responsible corporate citizens and already take many of the steps outlined above to ensure their products are not sold to minors. The AGE TO VAPE™ program is a way for SFATA to help institutionalize and spread a favorable business practice that legislators, parents and businesses can be proud to support."

SFATA continues to engage legislators and the public health community to better educate them on the benefits these technology products can offer to adult consumers.

"Scientists, doctors and legislators are carefully evaluating vapor technology and discovering the positive benefits it's having on our society and how it is used to promote tobacco harm reduction," says Cabrera. "SFATA remains committed to assisting our members in cultivating and adopting the best business practices that serve as a benchmark for the vapor industry, and AGE TO VAPE™ is just one example."

For more information on the AGE TO VAPE™ program, visit http://sfata.org/agetovape/


The Smoke-Free Alternatives Trade Association is dedicated to the advocacy, education and reputation of the vapor products industry. As the largest trade association of its kind, with 147 members, SFATA builds the networks necessary to support grass-roots efforts and research endeavors paramount to the future of the industry. For more information, visit SFATA.org, email info@sfata.org or call 202-251-1661.