NextPrinciples Launches Enterprise Social Marketing Automation Solution, Speeding Time to Revenue through Better Insights into New & Existing Leads

End-to-End Solution Links Social Media & Demand Gen, While Enabling Attribution of Revenue to Social Activity


ORLANDO, Fla., June 4, 2014 (GLOBE NEWSWIRE) -- via PRWEB - Social media efforts to date have primarily focused on "likes" and "follows" that are now best classed as vanity metrics; and many enterprises are scrambling to find ways to use the social web to increase revenue – including investing in social media and marketing automation solutions that may automate existing processes but still fall short of what's really at stake: helping to generate more and better-qualified new leads, as well as deeper insights into existing leads and customers.

Enter NextPrinciples, which today announced the launch of its newest solution, representing an emerging category of social marketing automation solutions for the enterprise – the integration of social media, marketing automation, demand gen and CRM in one convenient solution. NextPrinciples offers an elegant and intuitive enterprise grade solution for social marketing automation that enables faster time to revenue from new as well as existing leads.

"Digital spending is skyrocketing, with many enterprises (44 percent in a recent VentureBeat survey) reporting that they use more than three separate platforms for email campaigns, social listening, social selling and more," said CEO Satya Krishnaswamy. "NextPrinciples is an end-to-end solution that helps businesses bring that spend into perspective; it brings new life to social by generating better leads and enhancing data that you already have in your Marketing Automation and CRM systems in a seamless manner. And, it's an end to end process that integrates easily with your current systems and processes. We are excited that our early customers have already started seeing measurable business impact from the use of our solution."

NextPrinciples announced its launch at the SAP SAPPHIRE NOW and ASUG Annual Conference in Orlando, Fla., where Mr. Krishnaswamy is a speaker.

Implementation of NextPrinciples is quick and easy: all NextPrinciples customers have been on-boarded in two hours or less. It's an easy, perfect fit for people already using popular solutions like Marketo and Eloqua (though not a prerequisite). Plans for both social marketing automation and social media management are priced from $99 to $2,499 per month based on client need and scope. NextPrinciples also offers a 30-day FREE trial which customers can sign-up directly on their website.

Support from Customers, Partners and Industry Experts for NextPrinciples

Sanjay Dholakia, CMO at Marketo, a NextPrinciples partner:

"Companies have moved into an era of quantifiable returns from social media and our customers demand solutions that bring together the worlds of social media and demand gen. We at Marketo are excited to have NextPrinciples as a LaunchPoint ISV partner to enable our customers to augment our existing solutions, find new and better leads, and drive faster time to revenue."

Jonathan Moody, Director at Pyramid Analytics, a NextPrinciples customer:

"NextPrinciples has an exciting solution which bridges the worlds of social media and demand gen. The very idea of revenue attribution to social is very compelling. We have seen great initial results."

Paul Greenberg, author of "CRM at the Speed of Light" (4th Edition) and a member of the CRM Magazine CRM Hall of Fame:

"NextPrinciples has a rich offering for the growing digital marketing automation market. Their solution can meet the needs of businesses that need to drive faster time to revenue through better insights into their leads and customers -- which should be everyone, in theory at least."

Users of NextPrinciples' solutions include some of the world's most innovative companies, including two of the world's top 10 pharmaceutical companies, a Fortune 50 technology company and a Financial Times Global 100 leader.

About NextPrinciples

Based in Milpitas, Calif., NextPrinciples represents the emerging category of social marketing automation for the enterprise – integrating social, marketing automation and more in one convenient solution and helping brands find more & better qualified leads and driving faster time to revenue. The company's investors include Birchmere Ventures, SAP Ventures, Jotter, Inc., Cross Continental Ventures, JumpXL, Paul Wahl (private); and Les Hayman (private). For more information or to schedule a live demo, visit the website at

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