MyWebGrocer Introduces New Aisle Beacon Technology, Personalizing In-Store Customer Experience

Product Demos Will Be Available at FMI Connect

WINOOSKI, VT., June 4, 2014 (GLOBE NEWSWIRE) -- MyWebGrocer, a leading provider of digital marketing solutions to the grocery and CPG industries, today announced the launch of Aisle Beacon, new in-store technology that leverages proximity marketing to deliver personalized content to consumers while shopping in a grocery store.

Exclusively available on MWG's mobile applications, this is the first beacon messaging system that is built directly within a grocery retailer's branded app. Retailers can use Aisle Beacon to provide consumers with the most relevant offers from their circular, private label brands and CPG manufacturers. This gives retailers another opportunity to bring useful, customizable content directly to shoppers, while improving the in-store experience and increasing sales.

Aisle Beacon is able to deliver hyper-personal messages based on a shopper's preferences and past buying behavior. The platform is designed as a natural extension to MWG's existing shopping and planning tools and seamlessly integrates with all other digital and mobile products within the MWG suite, providing a full omni-channel solution.

MWG's Aisle Beacon will be featured at FMI Connect in Chicago, IL, June 10-13. Demonstrations will take place at MWG booth 1323 throughout the conference. Beacon technology and other digital innovations will also be a part of the Retail Experience of the Future, a special exhibit at this year's FMI Connect.

"We have continually seen a spike in mobile in-store usage and already have a large base of engaged consumers with strong retailer and brand affinity. Aisle Beacon adds another layer of value to the consumer conversation, taking advantage of their behavior to further enhance the in-store experience by delivering extremely relevant offers while customers are in the midst of shopping," said Rebecca Roose, Senior Product Marketing Manager, MyWebGrocer. "These messages are based on what consumers want and need. It's not helpful to see an offer for diapers if you don't have babies at home. The whole experience is frictionless, it continues the conversation with the consumers and helps retailers and CPGs influence purchase decisions at the store shelf."

Aisle Beacon, available on both Apple and Android mobile devices, is a part of MWG's Mobile2Gro product suite and advertising platform. Aisle Beacon is available for retailers with an existing MWG mobile app or as a standalone SDK for retailers to leverage within their own mobile apps.

About MyWebGrocer:

MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands, offering a breadth of shopper marketing services supported by a comprehensive technology platform. MWG manages digital solutions for more than 180 retailers nationally, representing more than 10,000 stores, and 500+ major consumer packaged goods brands.


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