VANCOUVER, BRITISH COLUMBIA--(Marketwired - June 9, 2014) -, one of Canada's fastest growing e-commerce companies, today announced it's appointed three impactful hires to its executive team. Aaron Brown, one of the original senior members of; Matt Fraser, former President of YYOGA; and Curtis Petersen, former Vice President of Marketing at Coastal Contacts Inc. The recent additions are indicative of the triple digit year-over-year growth is currently experiencing.

"The expertise and depth of experience these hires bring to our executive team positions us well for the rapid growth we're undergoing," said Sean Clark, Co-Founder CEO of "These executives bring decades of combined e-commerce, retail, and marketing experience, which will be integral as we continue to redefine the shopping experience for Canadian consumers."

Brown, recently appointed Vice President of Merchandising at, joined when most of the industry didn't believe in online footwear sales and was with them to $1 billion in annual sales. He was Director of Merchandising who worked on identifying and building out new lifestyle and product categories, while keeping the performance side of the business directly under his supervision. Fraser, who takes on the role of Chief Operating Officer at, brings years of experience developing scalable business plans having overseen YYOGA's growth from one studio to 10 with expansion into Eastern Canada. Petersen,'s newly appointed Chief Marketing Officer, spent several years at Coastal Contacts Inc. where he oversaw the online eyewear giant's marketing/advertising department.

"The market opportunity for the premium branded online business in Canada is vast," said Aaron Brown, Vice President of Merchandising at "Online footwear sales in Canada account for only 2 per cent of the total sales, compared to 15 per cent in every other advanced economy. I'm very excited to be joining the team at this critical stage of growth."

The team has doubled in size since January 2014. For information on the company and career opportunities please visit:

About is one of Canada's fastest growing ecommerce companies. Our mission is to redefine the shopping experience by directly connecting consumers with premium clothing and footwear brands. We apply technology and fashion expertise to enable consumers to experience the best that these brands have to offer. We provide an unparalleled level of customer service and proudly offer free shipping and a hassle free return policy on every order. For more information, visit:

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Yulu Public Relations
Nadia Gillies