Taco Bell Cool Ranch(R) Doritos(R) Locos Tacos Comes to Canada July 7th

It's Worth the Wait Promises Taco Bell Canada


VAUGHAN, ONTARIO--(Marketwired - July 4, 2014) -

Editors Note: There is a photo associated with this press release.

The waiting is over, Canada ― Taco Bell Cool Ranch® Doritos® Locos Tacos debuts in Canada on July 7th.

Cool Ranch® Doritos® Locos Tacos is made with premium seasoned beef, crisp lettuce, real cheddar cheese in a shell made from Cool Ranch® Doritos® tortilla chips. The coolest twist on the world's most talked about taco will be available in all Taco Bell Canada restaurants from coast-to-coast.

"Ever since Taco Bell Canada introduced the Nacho Cheese® Doritos® Locos Tacos flavour to Canada last summer, Taco Bell fans have been waiting impatiently for their chance to try Cool Ranch®," says Veronica Castillo, Marketing Manager, Taco Bell Canada. "Hopefully our fans will agree that the taste of Cool Ranch® DLT is worth waiting for," adds Castillo.

"Since Nacho Cheese® Doritos® Locos Tacos is such a huge hit, we're excited to introduce a new flavour to our fans," says Susan Irving, Marketing Director, PepsiCo Foods Canada. "This bold combination brings together one of the most popular Doritos® flavours with Taco Bell's classic taco to create an exciting experience for Canadian customers from coast-to-coast," adds Irving.

Cool Ranch® Doritos® Locos Tacos will be available at Taco Bell locations across Canada ― in beef and vegetarian options ― for a wallet friendly suggested cost of $1.49 ($1.99 for a DLT Supreme). The original Nacho Cheese® Doritos® Locos Tacos are still available at Taco Bell locations across Canada.

About Taco Bell

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more.

Across North America, Taco Bell serves more than 36 million customers every year and there are nearly 200 locations in Canada. For locations, information on Taco Bell and to chat with Taco Bell fans, visit us on www.facebook.com/tacobellcanada and online at www.tacobell.ca.

About Doritos® Canada

Doritos® is Canada's favourite brand of flavoured tortilla chip, leading the market in all regions. For more information, check out the brand on Facebook at www.facebook.com/doritos or on Twitter @doritoscanada.

About PepsiCo Canada

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi, Gatorade and Tropicana business. For more information, please visit www.pepsico.ca.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20140703-CoolRanch.jpg.

Contact Information:

For more information about Taco Bell or to request
an interview, please contact: Strategic Objectives
Kertney Russell or Aidan Nguyen
1-866-366-7733
krussell@strategicobjectives.com
anguyen@strategicobjectives.com

Taco Bell Cool Ranch® Doritos® Locos Tacos - made with premium seasoned beef, crisp lettuce, real cheddar cheese in a shell made from Cool Ranch® Doritos® tortilla chips - comes to Canada July 7th. Courtesy: tacobell.ca