WASHINGTON, DC--(Marketwired - Jul 8, 2014) - The Electronic Retailing Association (ERA) is honored to welcome Sukhinder Singh Cassidy, Founder and CEO of Joyus, as the Keynote Speaker for the 2014 ERA D2C Convention. Cassidy will present on Wednesday, September 17, 2014 at 9:30am P.T. at the Lafite Stage, Wynn Las Vegas.

As keynote speaker, Cassidy will share insights and best practices about e-commerce with direct response professionals. Her extensive experience as an internet and media executive includes over 18 years of leadership from global companies such as Google, Amazon, Yodlee, and News Corp. Most recently, Cassidy served as the CEO and Chairman of the Board for the leading social commerce site, Polyvore, Inc.

"It is a pleasure to welcome Sukhinder Singh Cassidy as the 2014 D2C keynote speaker," says Julie Coons, President and CEO of ERA. "Her invaluable knowledge gives a fresh perspective to the world of online sales and the consumer market." 

The ERA D2C Convention is scheduled for September 16-18, 2014 at the Wynn, Las Vegas. The convention hosts over 3,400 U.S. and international direct response professionals. Through networking and education opportunities, attendees build skills and gain knowledge about how to develop new business leads and optimize return on investment.

For more information about the 2014 ERA D2C Convention, please visit: http://www.retailing.org/d2c/

About the 2014 ERA D2C Convention

The Electronic Retailing Association's 2014 ERA D2C Convention is the 21st annual show, where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor.

About the Electronic Retailing Association

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.

Contact Information:

Media Contact
Mari Escamilla
Marketing Maven
Tel. 310-341-7352