Green Leader Expands On-the-Go Reusable Beverage Container Line and Capabilities
BURLINGTON, VT--(Marketwired - Jul 15, 2014) - Today, Seventh Generation, the nation's leading brand of non-toxic and renewable bio-based household, baby and personal care solutions, announces its acquisition of the Gamila Products, LLC business. Gamila's Impress Coffee Brewer and Teastick products will be folded into Seventh Generation Ventures as part of the bobble® brand portfolio. bobble is on a mission to reduce the outrageous waste of single serve water bottles through its reusable bottle that blends style and function, filtering water while you drink.
Both Gamila and bobble are innovators in the realm of portable beverage products with a focus on more sustainable consumer solutions, making this a seamless merging of the two brands. Seventh Generation Ventures acquired bobble in 2013 to expand its offerings and meet the growing needs of consumers who desire to live a healthy, environmentally-friendly lifestyle. Now, one year later, the company is furthering this mission with its purchase of Gamila. In fact, Seventh Generation Ventures was created to enable other mission-led brands to leverage Seventh Generation's infrastructure to accelerate growth.
"The success of bobble has validated that today's consumers want more sustainable, stylish beverage carrier options," said John Replogle, CEO and President, Seventh Generation. "When we learned of Gamila and discovered the company was similarly focused on design and reducing single-serve waste, we knew we had found something special. We're excited to continue exploring the portable beverage industry with their team."
Under the Gamila brand there are currently two products:
Impress Coffee Brewer: The Impress is a clever, one-cup-at-a-time coffee maker that combines manual immersion brewing with a nested press design and micro-filter extraction. The Impress brews a full-flavored great cup of coffee in 3 minutes or less without the need for paper filters, electric mechanisms or fussy coils and plungers.
The Impress Coffee Brewer was originally introduced on Kickstarter. The Gamila team reached its fundraising goal within the first week of their campaign and ultimately raised three times the goal by the end of the month-long campaign period.
Teastick: The Teastick is a sleek, one-cup infuser that combines the quality of loose-leaf tea with the convenience (but not the waste) of a tea bag. Designed as a single-serve infuser as well as a tea scoop and stirrer, this item can currently be found in kitchen and home stores across the country.
As part of the agreement with Gamila Products, Seventh Generation will also work with the company's award-winning product development group, Designbox. This relationship will enable further exploration and commercialization of portable filtration technology and reusable beverage carriers as well as the potential development of low-cost water filtration systems for third world countries.
"We share Seventh Generation's mission of creating sustainable products through socially responsible business practices and are thrilled to join forces with them," said Aly Khalifa, Co-Founder of Designbox. "We have been familiar with the company and the bobble brand for quite a while, and it is a natural fit for us to develop new and exciting portable beverage solutions together."
Partnering with Designbox also advances bobble's goal to "make water better." Replogle shared, "bobble has made great strides in on-the-go and at-home water filtration technology. The acquisition of Gamila and collaboration with Designbox provide an opportunity to innovate further in this space and deliver more options to consumers seeking a healthy, sustainable lifestyle."
About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.
About Gamila Products
Gamila was created by Aly and Beth Khalifa as another project of their innovation firm, Designbox, to bring together gourmet taste with great design. The Teastick was launched in 2005 and inspired a new category for stylish single-serve tea service. Building on those insights of individualized gourmet service, Gamila introduced the Impress to an enthusiastic launch on Kickstarter, which quickly gained international attention and distribution. Gamila's sustainably-minded, future-classic products combine the craft of a personal, well-made beverage with the simple functionality of a well-designed product. To learn more about Gamila Products, visit www.gamilacompany.com. To learn more about Aly and Beth's work in design innovation, visit www.designbox.us.
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