NEW YORK, NEW YORK--(Marketwired - July 15, 2014) - Index Exchange, a division of ad technology leader Casale Media, today announced a partnership with Smart AdServer, a premium ad serving and RTB integrated ad platform, to bring a new programmatic demand channel to the Smart AdServer platform.

Under the partnership, Smart AdServer's robust European publisher clientele now have direct access to Index's pipeline of certified demand, providing them with additional liquidity, full auction control and complete transparency into large volumes of high quality campaigns. Publishers will also be able to leverage a variety of ad buying methodologies such as Deal ID alongside open market demand.

"Working with Casale Media has given our customers immediate access to a wealth of demand through one direct, efficient and transparent integration," said Virgile Rault, Demand Partner Manager, Smart AdServer. "Our publishers will crave the liquidity and efficient access we now offer to more than ten billion daily, high quality impressions across Europe. It's great to work with a partner who shares many of the same core values we have on quality control and transparency, which are also top of mind with our customers."

Customers of Smart AdServer have the opportunity to easily activate programmatic demand from Index by Casale Media, with the confidence of knowing that their standard of quality and overall users' experience will be held in the highest regard.

"It is exciting for us to be able to leverage our global infrastructure in support of Smart's advancement into programmatic," said Alex Gardner, vice president at Index by Casale Media. "We see tremendous value in aligning directly with the publisher ad server via Smart and bringing demand directly to the source of supply. This allows us to deliver higher quality inventory that produces better outcomes for buyers. We're partnering with Smart AdServer to provide the demand that European publishers want, with the transparency they need."

For more information please visit http://www.casalemedia.com.

About Index Exchange

Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.

About Smart AdServer

Founded in 2001, Smart AdServer is a premium ad serving and RTB integrated ad management platform which allows publishers to monetize digital, web, mobile, and video channels. Through its innovative technology, its integrated offer and its quality of service, Smart AdServer is now part of (Aufeminin.com / Axel Springer Group) and already has a following of over 450 clients in 5 continents with 10 offices around the world. In June 2013, Smart AdServer launched its SSP, Smart RTB+, enabling its publishers to create a programmatic channel within their ad server solution. After one year, Smart RTB+ is counting over 10 billion auctions monthly (Desktop, Mobile & Video) in continental Europe, Latin and North America.