SAN DIEGO, CA--(Marketwired - Jul 16, 2014) - Mitchell, a leading provider of technology, connectivity and information solutions to the Property & Casualty claims and Collision Repair industries, today announced the general availability of Digital Marketing, a module in the RepairCenter™ management solution. The technology enables repair shops to better target new and current customers through improved social integrations and direct customer communications.

"Whether profits come from DRP repairs exclusively or are more diversified, reputation is king in today's referral-driven business environment," said Jesse Herrera, Executive Vice President and General Manager, Mitchell. "With the Digital Marketing module, Mitchell has combined essential marketing tools into one simple platform to help repair shops expand their businesses through tactics such as social media monitoring, online listings and targeted email campaigns."

The Digital Marketing tool is built upon the premise that customers now communicate and engage across various channels. It's imperative that repair shops meet these auto owners where they are, whether on social channels, email or through mobile solutions.

"Oftentimes, a shop's marketing efforts are built in-house and implemented using the company's time and resources," said Anlin Sethi, Senior Manager of Product Management, Mitchell. "Unfortunately, this means sacrificing technicians' time on repairs to support customer growth. With Mitchell's technology, shop owners no longer have to compromise repair time and can still improve their marketing presence, while ensuring that auto owners get their vehicles back in a timely fashion."

Digital Marketing package includes:

  • Social media listening and analytics
  • Voice and digital CSI surveys
  • Automated email reminders
  • Referral rewards
  • Email campaign templates
  • Smart phone app with mobile reminders
  • Appointment scheduler
  • Robust database and metrics dashboard

About Mitchell
Mitchell is uniquely positioned to simplify, enhance and accelerate claims handling processes across the P&C industry through deep workflow solutions that include unparalleled access to data, advanced analytics and decision support tools. Our expert workflow and adjusting solutions advance the claims management process by enabling automotive physical damage, bodily injury and workers' compensation clients to process claims more accurately, consistently, and cost-effectively.

Mitchell's solutions provide an expert level of decision support and connectivity within the claims organization and with industry partners to achieve optimal outcomes. Mitchell's comprehensive solution portfolio and robust SaaS infrastructure enables tens of millions of electronic transactions to be processed each month for over 300 insurance companies, including the majority of the top 25 insurance carriers, and over 30,000 collision repair facilities. With an expanding global footprint, Mitchell products are currently utilized in the Americas, Europe and Asia. Mitchell is headquartered in San Diego, California, and has 2,000 employees. For more information, please visit