Former Experian and Adobe Executives Join Trueffect Leadership Team

WESTMINSTER, CO--(Marketwired - Jul 16, 2014) -  Trueffect, the leading first-party targeting and measurement platform for large performance advertisers, today announced key executive appointments to round out its world-class management team. Jeff Hassemer has joined the company as Chief Product Officer and E.J. Freni as Executive Vice President of Sales.

"Jeff and E.J. are highly accomplished ad tech executives that bring a rich combination of success in emerging technologies, high growth companies and scaleable sales strategies to deliver strong corporate growth," said Finn Faldi, President and CEO of Trueffect. "We're thrilled to have these best-in-class, industry veterans join the Trueffect team and their leadership and demonstrated ability to execute will be key in accelerating our continued growth."

Jeff Hassemer, Chief Product Officer

A proven product leader with deep market knowledge and over twenty years of industry experience, as Chief Product Officer, Jeff Hassemer will be leading all aspects of Trueffect's product strategy, development and delivery of innovative first-party advertising technology solutions for digital marketers worldwide. Prior to joining Trueffect, Hassemer served as the Senior Vice President of Global Product Strategy for Experian where he was responsible for the company's entire suite of marketing products and services and succeeded in driving continuous double digit growth. He also held key management positions with leading organizations including: DoubleClick, Responsys, Inc. and Entiera. Hassemer holds a Bachelor of Arts, Economics and Business Management from Ripon College.

E.J. Freni, Executive Vice President of Sales

An award-winning advertising technology Sales Executive with proven success in growing revenue and market share, as the Executive Vice President of Sales, Freni will be responsible for developing, implementing and executing the company's sales growth strategy which will largely focus on increasing market traction for Trueffect's patented first-party advertising technology platform and services, customer retention and future client growth. Prior to joining Trueffect, Freni led the overall sales, strategy and execution at some of the world's most premier brands including: Adobe, Quantcast and Yahoo and most recently held the position of Vice President of Sales for Adobe. Freni holds a Bachelor of Science, Business from the University of New Hampshire - Whittemore School of Business and Economics.

Trueffect was recently named a Red Herring 2014 Top 100 North American Companies and one of Forbes America's Most Promising Companies for 2014.

About Trueffect

Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or www.trueffect.com.