TULSA, OK--(Marketwired - Jul 17, 2014) -  Efftec International, Inc. (OTC: EFFI), a holding company focused on direct acquisition and development in growth industries, today announces that the Company has initiated a very well-devised strategy to grow the user-base and name recognition of its PotSnob application for iOS®. 

Since the recent launch of v1.1 of PotSnob, the marketplace has already reacted with great acceptance, as marked by influx of interest in and to the Company, as well as a dramatic increase in new downloads. From the date of launch of 1.1, PotSnob saw an increase in downloads of well over 1000% week-over-week relative to the rate of v1.0; as important as the initial spike in downloads is the fact that they have remained at a consistent rate week-over-week. 

As the company presses ahead with v.1.2, we will also be focusing on and dedicating resources towards industry-tested methods of growing the user base at a rate which we believe will make the recent milestones pale in comparison. The timing of the launch of these initiatives will of course be strategic as well. We will provide updates shortly on these and other initiatives in progress.

Efftec International, Inc. (OTC: EFFI) is a holding company whose focus is the acquisition and development of proprietary technologies. The Company is actively expanding its footprint in the technology marketplace through acquisitions of valuable IP and existing companies with proven business models.

About PotSnob:

PotSnob provides users a sleek and intuitive way to access detailed information pertaining to their favorite cannabis strains. With its new navigation and search functionality put in place, finding your preferred strains has never been this easy. Additionally, the new PotSnob provides laboratory tested THC/CBD levels, concise but detailed strain descriptions, as well as individually paired food recommendations ('munchies') for each strain. The newly redesigned PotSnob app is the cannabis connoisseurs' best friend and companion.

Safe Harbor:

This Press Release may contain, among other things, certain forward-looking statements, including, without limitation, (i) statements with respect to the Company's plans, objectives, expectations and intentions; and (ii) other statements identified by words such as "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. These statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company's control).

Contact Information:

Alexander Desousa