SAN FRANCISCO, CA--(Marketwired - Aug 20, 2014) - Vendini, the company that makes the business of live events simple, has named technology expert William Schaefer as Vice President of Engineering.

Schaefer has 17 years of experience directing the engineering and IT operations of several multimillion- dollar corporations, specializing in mobile applications, cloud computing and the development and deployment of Internet infrastructures and software solutions.

"William is a top-notch architect of technology solutions, and a savvy leader with years of hands-on emerging technology experience," said Mark Tacchi, CEO and President of Vendini. "His expertise will guide Vendini as we increase the breadth and depth of our mobile event management solutions."

Recently, Schaefer was Chief Technology Officer at Pree Media in San Francisco, where he was a founding member of a team designing a service to allow any information on the Internet to be vetted in near real-time. The platform was designed as a deep analytics system to give accurate insight on the actual influencers across the Internet.

"I'm eager to lead development efforts at Vendini," said Schaefer. "Vendini is ahead of the pack when it comes to technology that advances the live events business and l look forward to delivering easy, intuitive solutions that address complex issues."

Prior to Pree, Schaefer served as Vice President of Engineering at CyDesign Labs, where he was a founding member of a team designing a full suite of online tools to enable Model-Based Engineering for the U.S. Department of Defense. The goal of the program is to reduce the development time of complex projects.

In addition, Schaefer has been recruited throughout his career for his expertise in leading rapidly growing organizations through innovation challenges. At Care2, he led the redeployment of its social networking and activism site, which had 25 million members, and led all aspects of the company's technical infrastructure.

Schaefer has a Master's of Science in Electrical Engineering from the University of California, Irvine, CA with a concentration in digital signal processing and control systems, and a Bachelor of Science in Computer Science from California State University, Stanislaus in Turlock, CA.

About Vendini

Vendini makes the business of live events simple. Top music and arts venues, festivals, and sports centers use Vendini's all-in-one solution for event promotion, ticket sales, website management, box office management and event logistics. Vendini contains a fully integrated marketing system to promote events via email and social networks like Facebook and Twitter, an event logistics software system and Walletini, a mobile app that allows ticket buyers to transfer tickets to friends. Vendini is headquartered in San Francisco, with offices in Knoxville, Boston, Vancouver and New York. For additional information about Vendini, visit