VANCOUVER, BRITISH COLUMBIA--(Marketwired - Aug. 25, 2014) - today announced the addition of over one hundred brands to its online selection, now offering Canada's largest selection of shoe apparel. The company continues to be focused on improving the online experience for Canadian consumers by offering access to brands that until now haven't been available. This announcement follows the recent acquisition of and by Hardy Capital Partners.

"Canadian consumers continue to be underserved and as Canada's largest shoe store, our team is determined to shift this reality,"said Roger Hardy, CEO of "Our immediate focus is to offer a wider selection of shoes at a competitive value. By continuing to expand our brand selection, Canadians now have more options than ever before."

Achieving distinction as Canada's largest shoe store signifies the growth of ecommerce in Canada along with an increased demand from Canadian consumers for equal product offerings as U.S consumers. The company, founded in 2012, is on track to offer more than 350 shoe brands and 35,000 different shoes serving more than 1.5 million customers this year.

"The most recent additions to our collection cater to each of our customer groups," said Curtis Petersen, Chief Marketing Officer of "Whether it's a shoe for someone with an active lifestyle or a pair of heels, we are confident the site now offers styles fit for all customers and occasions."

Notable brands recently added include: Frye, Eileen Fisher, Kenneth Cole New York, Dolce Vita, Brooks and Johnston & Murphy. In the coming months, will continue to evolve and is expected to branch into new categories such as athletic wear. For more information please visit:

About is one of Canada's fastest growing ecommerce companies. Our mission is to redefine the shopping experience by directly connecting consumers with premium clothing and footwear brands. We apply technology and fashion expertise to enable consumers to experience the best that these brands have to offer. We provide an unparalleled level of customer service and proudly offer free shipping and a hassle free return policy on every order. For more information, visit:

Contact Information:

Nadia Gillies, Yulu Public Relations