LINCOLNSHIRE, IL--(Marketwired - Sep 18, 2014) - Crumbs Bake Shop, a popular specialty retail chain, today announced plans to launch new products to the mass market, including a new cookie line and chocolate bar among other confectionary items. Under the direction of Marcus Lemonis, entrepreneur and host of CNBC's reality series The Profit, Crumbs will be partnering with companies across the United States to bring new and innovative confectionary treats to consumers nationwide. While these new products will be sold at Crumbs locations, they will also available through mass grocers and convenience stores as well as available for purchase online at

"I think there is tremendous opportunity to expand the Crumbs offering, build on the company's growth strategy and to leverage the collaborations between Crumbs and other companies in my portfolio," said Lemonis. "As we look to take the Crumbs brand back to its origin of being a bake shop, and not a cupcake store, customers can expect to see products such as ice cream, cookies, candy, coffee and other tasty treats."

Crumbs will begin product test marketing of multiple fresh products in several markets across the United States over the new few months. These new products will be branded and approved by Crumbs, and sold fresh to local grocery store bakeries. The new products will not only be comprised of typical sweet treats but also regional and seasonal favorites including the already popular Crumbnut, a doughnut-croissant hybrid, and the new Baissant, which is a combination of the bagel and croissant. 

"Our commitment to reviving the Crumbs brand will be evident through these new products and offerings across all Crumbs locations," Lemonis continued. "The research and test marketing is an extension of that commitment to offer the consumer the best products available."

About Marcus Lemonis

Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization. Through Camping World and Good Sam, he leads nearly 6,000 employees in over 100 United States cities. Lemonis was named RV Business Magazine's "Newsmaker of the Year" in 2007, landed on Crain's Chicago Business "40 under 40" list in 2005, and was named Ernst and Young's "Entrepreneur of the Year" in 2008.

Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit returns on CNBC this fall with new episodes beginning Tuesday, October 14 at 10PM ET/PT.

A vast variety of businesses can be found under his holding company Marcus Lemonis Enterprises LLC, such as: 1-800-Car-Cash, Amazing Grapes, AutoMatch USA, Bee's Knees Food Co., Betty Lou's, Crumbs Bake Shop, Dapper Classics, eNet IT Group, Key West Key Lime Pie Co., Little Miss Baker, Mr. Green Tea, Pie King, ProFit Protein Bars, RawONE, Rose's Café & Bakery, Sweet Pete's and Wicked Good Cupcakes.

More about Marcus Lemonis can be found at

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