Top Players in Digital Publishing to Gather at Yieldex Executive Summit, Oct. 1 in NYC

Leading Marketing Tech Researcher Joanna O'Connell to Keynote Half Day Focused on Helping Publishers Profit From Programmatic Selling and Other New Ad Technologies

NEW YORK, NY--(Marketwired - Sep 18, 2014) - Leading digital publishers like Time Inc., CBS and Univision will discuss programmatic ad selling and other key ad tech industry issues, during panel discussions in front of 200 digital publishing executives attending the fifth annual Yieldex Executive Summit (YES), Oct. 1 at the Harvard Club. YES is co-sponsored by Yieldex, MediaMath and Operative.

Joanna O'Connell, Director of Research at AdExchanger, will kick off the event. Prior to joining AdExchanger in September 2013, O'Connell served more than three years as Principal Analyst at Forrester Research. She has over 13 years of experience in the interactive marketing industry, including senior jobs at Avenue A and VivaKi. 

Other speakers discussing and debating the latest trends and emerging challenges in online advertising will include:

  • Kavata Mbondo, VP of Programmatic Solutions, Time, Inc.
  • Jason White, VP of Programmatic Revenue, CBS Interactive
  • Michael Lawlor, VP, Revenue Operations, Univision
  • Adam Heimlich, SVP Programmatic, Horizon Media
  • Patrick Hounsell, EVP and Chief Digital Officer, Merkle
  • Mark Bernstein, VP of Business Operations, Kelley Blue Book
  • Lorne Brown, President and CEO, Operative
  • Sam Cox, VP, Global OPEN Media Partnerships, MediaMath
  • Tom Shields, Founder and Chief Strategy Officer, Yieldex

Specific session titles will include:

  • "Evolution of Programmatic Media: Greater Transparency, Better Quality Inventory and Improved Automation"
  • "Capturing New Revenue: Why Go-to-Market Innovation Starts with Your Product Packaging Strategy"
  • "Diversifying Your Programmatic Portfolio: Drive Efficiency, Scale, and Performance from Open RTB to Premium Programmatic"

The Yieldex Executive Summit will be held at the Harvard Club, 35 W. 44 St., from 8:30 a.m. to 1 p.m. More information, including registration, is available at

About Yieldex
Yieldex is the leading provider of digital ad forecasting, analytic pricing and marketplace tools for publishers and advertisers. The world's most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex's automated guaranteed marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies. For more information, visit

About Operative
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, networks and broadcasters simplify the business of advertising. Media companies rely on Operative to sell, traffic and bill premium ad inventory, increasing revenue and decreasing overhead. Operative's client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, Clear Channel, BuzzFeed, and Schibsted Media. For more information, visit

About MediaMath
MediaMath ( is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath has delivered triple-digit year-over-year growth since inception. It has a seasoned management team leading 13 global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.

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Les Luchter