Press release Stockholm September 19, 2014
Brighter has, following user feedback, decided to improve the design of the
lancet mechanism and lid on its first product "Brighter One". As a consequence,
the product launch will be postponed to March 2015.
Brighter has developed a unique and patented integrated method for simplifying
self-care of diabetes resulting in a device that combines diagnostics,
medication and journaling - facilitating a normal way of life for millions of
diabetics worldwide. During the final phases of the product manufacturing
preparations Brighter has, following user feedback, decided to revise the design
of the lancet mechanism and its lid to improve usability and thus the user
experience of the function. As a consequence, the launch will be postponed
relative to what has been communicated earlier.
"We have analyzed the benefits of executing the revision against the
disadvantages of a postponement of the launch and concluded that the benefits
come out on top. We are of the opinion that the improved functionality is
beneficial to all stakeholders; users, caregivers, payers (reimbursement
systems, insurance companies and users) as well as shareholders. Our promise to
the stakeholders is to deliver an innovative, user friendly and state-of-the-art
device to diabetics all over the world is now further accomplished. All other
parts of the device are in line and will not be affected by the revision of the
lancet mechanism and its lid, says Brighter's CEO Truls Sjöstedt.
The CE-certification process, which is conducted in parallel with the
manufacturing set-up, will, just as before, follow the timeline for the product.
About Brighter AB (publ)
Brighter has developed a unique and patented integrated method for simplifying
self-care of diabetes resulting in a device that combines diagnostics,
medication and journaling - facilitating a normal way of life for millions of
diabetics worldwide.
The Company's shares are listed on NASDAQOMX First North/BRIG.
Visit our website and subscribe to press releases: www.brightercompany.com
Certified Advisor
Brighter's Certified Advisor on Nasdaq OMX First North is Pareto Securities AB.
For further information, please contact:
Henrik Norström, COO Truls Sjöstedt, VD
Telephone: +46 733 40 30 45 Telephone : +46 709 73 46 00
Email: Email:
henrik.norstrom@brightercompany.com truls.sjostedt@brightercompany.com
[HUG#1856994]
