DALLAS, TX--(Marketwired - Sep 22, 2014) - Lincoln Property Company, the second largest apartment management firm in the United States, released version two of its business intelligence tool, propertyBI, on May 19, 2014.

Business intelligence (BI) is the fusion of technology and business acumen which results in a system that quickly and easily provides business metrics and key performance indicators in the form of dashboards, charts and graphs. The latest version, propertyBI 2.0, enables all users to access the same tools and information allowing for consistency and coherency across the enterprise.

"Measuring performance metrics through BI allows organizations to be able to proactively plan and manage continued success for owners, companies and employees," says EVP of Residential Management, Scott Wilder. "The latest version of propertyBI incorporates more visually stimulating and user-friendly elements ultimately resulting in a more dynamic and robust experience."

This comprehensive version of propertyBI measures leasing, maintenance, financial and effective rent data. PropertyBI 2.0 delivers an intuitive, self-service analytics experience optimizing visualization, exploration and storytelling capabilities. The propertyBI tool encourages collaboration and a new level of transparency between clients and owners.

Dave Ingram, Executive Director of UBS Realty Advisors, has used propertyBI 2.0 to promote increased productivity and improve sales for his business.

"Lincoln developed the program to provide instant, real time data in logical, well-organized formats," says Ingram. "We use the Lincoln business intelligence software to more effectively manage our assets as we seek to maximize net operating income."

Capabilities of propertyBI 2.0 include:

  • Intuitive Interface: The simplified interface makes navigation easier and less intimidating than the previous model.

  • Advanced Aggregation Capability: Aggregation capabilities enable users to manipulate granular data at a property level while also creating portfolio and regional views.

  • Comprehensive Data Storytelling: The ability to join many different facets of the business in a one stop data shop empowers our users to better understand and manage their portfolios as a whole.

About Lincoln Property Company

Lincoln Property Company is a privately-held, vertically-integrated real estate investment, development and management company headquartered in Dallas, Texas, with regional and satellite offices located throughout the United States. Founded in 1965 as a builder and operator of high-quality residential communities, today, Lincoln operates multiple business lines spanning the residential and commercial real estate spectrum in the U.S. and abroad.

With 50 years of experience in the sector, Lincoln continues to be a market leader in development, construction, and management of high-end apartment communities throughout the nation. The company is ranked as the 2nd largest residential property manager in the U.S. with approximately 153,000 apartment units, which includes 15,000 student housing beds, under management. Lincoln has developed nearly 205,000 residential units since its inception and has a presence in over 80 markets. LPC's expertise in multifamily development, acquisition, management, capital markets relationships and access to deal flow provide a powerful growth engine for the company.

For more information about Lincoln Property Company, please visit http://www.lincolnapts.com/management-services or visit http://www.lincolnapts.com/regions/ for apartment listings in your area.

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