New Name Finally Reflects Company Vision and Values
NEW YORK, NY--(Marketwired - Sep 22, 2014) - Qualia -- a pioneer and leader in discovering and delivering on consumers' ever-evolving, real-time expressions of intent -- today announced a 326 percent increase in revenue since 2011. After having served the world's top brands and agencies as LocalResponse, the company is evolving its brand to communicate its promise of delivering qualified consumers along with the industry's highest quality service to marketers.
"We've seen incredible company growth and industry shifts over the past few years," said Kathy Leake, CEO and co-founder of Qualia. "The way consumers express themselves online today is constantly changing, but our mission to help marketers evolve with these changes remains the same. At Qualia, we know that where you reach a consumer in their intent path means everything. We empower marketers with the ability to reach consumers when they are most open to influence."
Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer's most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia's proprietary Return on Intent™ Analytics Suite measures campaign success "beyond the click" -- helping marketers understand how they have influenced a consumer's journey toward purchase.
In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees/Dstillery) and Niels Meersschaert, CTO (founding Principal Architect of Magnetic) who are committed to defining the next generation of intent targeting. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles, San Francisco, Detroit and Atlanta. For additional information, visit www.qualia-media.com.