MECHANICVILLE, NY--(Marketwired - Sep 23, 2014) -  DeCrescente Distributing Company, Inc., a family owned and operated beverage distribution company, announced that it will extend its partnership with the world's leading distracted driving solution, Cellcontrol™, to continue enforcement of its fleet safety policies with the goal of bringing employees home safe each day. The beverage distributor uses Cellcontrol's platform in all of its company-owned vehicles and on employee mobile devices to prevent distracted driving by disabling talk, text and browsing capabilities while a DeCrescente truck is in motion.

The easy-to-use Cellcontrol solution takes less than a minute per vehicle to install and activate, is simple to administer, and provides real-time, accurate exception and trend reporting to fleet managers in order to enforce a company's cellphone policy.

DeCrescente installed Cellcontrol's fleet solution in each truck nearly a year ago and set a customized mobile device policy for its drivers. This has allowed DeCrescente's zero tolerance distracted driving policy to be properly enforced with Cellcontrol's signaling technology, which accurately defers email, text and other unauthorized phone use once the vehicle is set in motion.

"At DeCrescente we know that distracted driving is a huge safety issue for everyone on Upstate New York's roads. Our goal is to keep our employees and the communities we serve safe," said Tom Turcotte, Vice President of Operations at DeCrescente. "We are continuing our partnership with Cellcontrol because of the reliability, accuracy and value we have seen during the past year. We are proud to continue our stand against distracted driving and to keep our local roadways safe."

"By continuing the deployment of Cellcontrol's technology in its service fleet beverage distribution vehicles, DeCrescente is truly leading the beverage industry in the fight against device distraction," said David Coleman, Cellcontrol's EVP Strategy and Market Development. "We are proud to call them a customer and help keep their drivers, assets and community safe."

To learn more about Cellcontrol's fleet platform and mobile device policy management service, click here

About DeCrescente Distributing Company
DeCrescente Distributing Company services a distribution territory that includes 11 counties spanning 7,500 square miles in eastern New York. Employing more than 375 employees, DDC successfully warehouses, sells, delivers and merchandises over 10 million cases of beverage products annually, including beer, wine, spirits and soft drinks, to over 4,000 customers. For more information on the 65 year-old, family-owned and operated company, visit

About Cellcontrol
Established in 2009, Cellcontrol is the world's leading technology to stop distracted driving for passenger and commercial vehicles. The company's patented distracted driving prevention platform and flagship product, DriveProtect, eliminates talking, texting, and browsing on any mobile device while a vehicle is in motion. Cellcontrol's mobile device policy enforcement technology has been recognized by the Consumer Reports, the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies. For more information on the Baton Rouge, La.-based company, visit and follow @Cellcontrol.

Contact Information:

Cellcontrol PR contact:
David Splivalo
Freestyle PR