NEW YORK, NY--(Marketwired - Sep 23, 2014) - Visible World, a leader in programmatic TV advertising technology, announced last week that Justine Gaeta has joined the company as Chief Financial Officer.

Gaeta brings over 20 years of finance experience to the Visible World team. Most recently, Gaeta was a member of the management team that sold the Mocean Mobile ad serving platform to PubMatic, Inc. For the five years prior to the sale, Gaeta was the VP Finance for Mojiva Inc., parent of Mocean Mobile, and was responsible for financial matters related to the company's mobile ad network and mobile ad serving platform. 

Gaeta began her career at AT&T, where she held increasingly senior positions in mergers and acquisitions, investor relations and corporate planning. Gaeta also served as VP Finance for Phorm, Inc. and was responsible for the company's corporate planning and investor relations functions.

Visible World has long been a leader in the targeted TV advertising space. Its subsidiary AudienceXpress, a programmatic TV ad platform using Visible World technology, has experienced explosive growth since its launch less than two years ago.

"Justine's background of financial modeling in ad tech makes her uniquely well qualified to oversee Visible World's finances," said Scott Falconer, Chief Operating Officer of Visible World.

"I'm excited to be joining a long-standing industry innovator just as the industry is really starting to see the benefits of programmatic television," said Gaeta. "I look forward to working with the team as we continue to expand on our success."

Justine has an MBA from Columbia Business School and a Mathematics/Economics degree from Lafayette College.

About Visible World

Visible World is the leading provider of targeted television advertising solutions. The company's suite of products and services makes it easy to produce, target and measure TV ads that are more relevant for viewers and more effective for advertisers, making advertising inventory more valuable. Visible World empowers over 300 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of US cable homes. More information can be found at www.visibleworld.com.