PLEASANT RIDGE, MI--(Marketwired - Sep 24, 2014) - HelloWorld, a company that provides a rich engagement platform for marketers, has partnered with the Mobile Marketing Association (MMA) to build a mobile application and manage push notifications for its SM2 Innovation Summit during Advertising Week, September 30 through October 1 in New York. HelloWorld previously powered the MMA's CEO & CMO Summit app this past July. Conference apps created by HelloWorld give attendees a seamless experience while providing conference organizers with real-time analytics.

Available in both the iTunes Store and Google Play, the SM2 Innovation Summit app includes Beacon features, allowing summit organizers to trigger experiences in-venue so marketers can experience this technology first hand and in real time. Additionally, using their Live Events Platform, HelloWorld will power mobile trivia experiences throughout the event, designed to attract and encourage a deeper and more robust attendee engagement. Conference attendees will test their mobile knowledge and compete against one another by participating via SMS on their personal devices.

"Large conferences like the SM2 Innovation Summit require substantial time and investment to pull off successfully," said Jen Gray, HelloWorld's VP of Marketing. "With so much at stake, conference organizers need real-time engagement solutions to ensure that conference-goers are educated and satisfied with their experience."

"Using HelloWorld's Rich Engagement Platform for our mobile app and live trivia helps us demonstrate cross-screen technology, which is one of the focus points of the event," said MMA, Chief Strategy Officer Sheryl Daija. "As a long-time active member of the MMA, HelloWorld has been a great partner for us as we continue to build educational and inspirational events for marketers."

About HelloWorld, Inc.
HelloWorld provides the technology behind rich engagement. One holistic platform empowers marketers to motivate and measure consumer behavior through promotions, loyalty solutions, live event activations, and mobile messaging. Founded in 1999 as ePrize, HelloWorld's technology, creative and legal expertise is behind campaigns across 44 countries for brands such as Coca-Cola, Microsoft, The Gap, Live Nation, Procter & Gamble, and hundreds of other world-class marketers. The company is headquartered in Detroit with offices in Chicago, Los Angeles, Nashville, New York, Phoenix and Seattle. For more information, visit

About the Mobile Marketing Association
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit

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