BOSTON, MA--(Marketwired - Sep 24, 2014) - Aberdeen Group, A Harte Hanks Company (
HCM Essentials will feature a variety of subjects that speak to the day-to-day challenges of professionals who work in HR-related functions. Topics include talent acquisition, employee lifecycle management, workforce management, learning and onboarding, tools and technology enablers. Recent posts include:
- "Onboarding: You're Probably Doing it Wrong [Free Checklist]"
- "Organizational Learning: Are You Teaching Your Customers?"
- "The 6 Challenges Facing Talent Acquisition"
- "Back to the Future: 4 Ways to Update Your Career Portal"
The site is the third in a series of publications, including CMO Essentials and TechPro Essentials, designed to arm senior leaders with news and insights on critical business issues. The announcement comes on the heels of a key analyst addition of Ms. Michael M Moon to the firm's Human Capital Management (HCM) research practice, which publishes primary research collected from a pool of industry practitioners. Content in this practice area is free to download with an Aberdeen membership, available here.
"An organization's human capital is their greatest competitive advantage," said Aberdeen Group HCM Research Director Michael Moon. "The shifting reprioritization of the value of human capital has changed what productivity means and what a successful employee looks like. Understanding how traditional HR processes and technology enable or detract from this is essential."
"We're thrilled about the launch of HCM Essentials," said Aberdeen Group Chief Content Officer, Maribeth Ross. "This site is an important new forum for readers of our research, who rely on Aberdeen to make more informed business decisions, and benchmark themselves against their peers."
To learn more about contributing to HCM Essentials, visit; http://hcmessentials.com/contributor-guidelines
About Aberdeen Group
For 26 years, Aberdeen Group has published research that helps businesses worldwide improve performance. We identify Best-in-Class organizations by conducting primary research with industry practitioners. Our team of analysts derives fact-based, vendor-agnostic insights from a proprietary analytical framework independent of outside influence.
The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision making and improve business strategy. Aberdeen's content marketing solutions help B2B organizations take control of the Hidden Sales Cycle™ through content licensing, speaking engagements, custom research, and content creation services. Located in Boston, MA, Aberdeen Group is a Harte Hanks Company. www.Aberdeen.com
About Harte Hanks
Harte Hanks (
As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.