BOSTON, MA--(Marketwired - Sep 24, 2014) - Aberdeen Group, A Harte Hanks Company (NYSE: HHS), today announced the launch of HCM Essentials. This new digital publication will cultivate industry news and best practices for human capital management (HCM) professionals. Articles will include analysis of current events, perspectives from industry practitioners, breakdowns of new research findings, and helpful tips and advice from Aberdeen analysts.

HCM Essentials will feature a variety of subjects that speak to the day-to-day challenges of professionals who work in HR-related functions. Topics include talent acquisition, employee lifecycle management, workforce management, learning and onboarding, tools and technology enablers. Recent posts include:

The site is the third in a series of publications, including CMO Essentials and TechPro Essentials, designed to arm senior leaders with news and insights on critical business issues. The announcement comes on the heels of a key analyst addition of Ms. Michael M Moon to the firm's Human Capital Management (HCM) research practice, which publishes primary research collected from a pool of industry practitioners. Content in this practice area is free to download with an Aberdeen membership, available here.

"An organization's human capital is their greatest competitive advantage," said Aberdeen Group HCM Research Director Michael Moon. "The shifting reprioritization of the value of human capital has changed what productivity means and what a successful employee looks like. Understanding how traditional HR processes and technology enable or detract from this is essential."

 "We're thrilled about the launch of HCM Essentials," said Aberdeen Group Chief Content Officer, Maribeth Ross. "This site is an important new forum for readers of our research, who rely on Aberdeen to make more informed business decisions, and benchmark themselves against their peers." 

To learn more about contributing to HCM Essentials, visit;

About Aberdeen Group
For 26 years, Aberdeen Group has published research that helps businesses worldwide improve performance. We identify Best-in-Class organizations by conducting primary research with industry practitioners. Our team of analysts derives fact-based, vendor-agnostic insights from a proprietary analytical framework independent of outside influence.

The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision making and improve business strategy. Aberdeen's content marketing solutions help B2B organizations take control of the Hidden Sales Cycle™ through content licensing, speaking engagements, custom research, and content creation services. Located in Boston, MA, Aberdeen Group is a Harte Hanks Company.

About Harte Hanks

Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at or call (800) 456-9748.

As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.