Companies Share Vision of Growing the Game From Grassroots to Olympics
SEATTLE, WA--(Marketwired - Sep 25, 2014) - Serevi Rugby® (serevirugby.com), a leading provider of on-field programming and conditioning for players and coaches from beginner to the U.S. National Team, today announced BLK (blksport.com) as the official apparel partner for Serevi's wide range of programming from youth to elite level players. Beginning this past weekend at the USA Rugby Academy powered by Serevi in Los Angeles, Serevi athletes will wear a full range of cutting edge, high performance BLK apparel.
"The BLK partnership not only provides us with high quality, contemporary, rugby-specific performance apparel, but just as importantly with an aggressive, shared vision for growing the game," said Ross Young, CEO of Serevi Rugby.
"Like us, they are a young, exciting company set on growing rugby from a grassroots level here in the U.S., but also expanding the game in emerging rugby nations in the lead up to the 2016 Rio Olympics and beyond."
Athletes attending Serevi programming including the USA Rugby Academy powered by Serevi, the Serevi Rugby Institute, and Serevi Youth Rugby programs will wear BLK apparel. Serevi branded BLK apparel will also be available for purchase at SereviRugby.com and on World Rugby Shop (worldrugbyshop.com). A full schedule of upcoming 2014-15 Serevi programs is available at serevirugby.com/usa-programs.
With BLK recently announcing a partnership with USA Rugby which will see the rapidly expanding sports brand provide all men's and women's national teams with on field apparel and supporter ranges for the next three years, CEO Tyron Brant said the Serevi Rugby announcement was a perfect opportunity for BLK to embrace Rugby pathways from grassroots through to elite level across the United States.
"We recognize and value Serevi Rugby's efforts in growing the game of rugby in North America, so there was a natural fit for us to work together in this quickly emerging market," Brant said.
"As we seek further opportunities to expand our high performance garments into new parts of the world, we're excited about the passion and determined approach Serevi is taking to improving skills and introducing new athletes to the sport."
BLK apparel is worn by more than 5,000 sporting teams around the world including the New Zealand Kiwis, Fiji and Samoan Rugby Unions, Queensland Reds, South Africa's Sharks, Stade Toulouse in France and Connacht in Ireland.
About Serevi Rugby®
Headquartered in Seattle, Serevi® is focused on growing the game of rugby in North America and beyond. The official Youth Programming Partner of USA Rugby, Serevi offers on-field programming and off field conditioning for coaches and players through the youth to elite spectrum. It also offers performance and casual rugby apparel to players and fans of the sport. For more information on Serevi Rugby, including upcoming player and coach training sessions visit www.serevirugby.com.
BLK produces cutting edge, high performance for more than 30 professional sporting organisations and 5000 grassroots sports teams around the world. To check out the full range of BLK products available click here.
ChangeUp for Serevi Rugby