Moderation Service Will Help Speed Time and Ease Burden of Photo Selection Process
SEATTLE, WA--(Marketwired - September 29, 2014) - Shop.org - Visual commerce platform, Olapic, today announced it will include moderation services as a standard part of its core offering, with no additional professional services fees. This new service allows brands to select the level of control and outsourcing they desire. From full end-to-end moderation or just to narrow down the queue, Olapic makes it even easier for brands and retailers to create rich, authentic and compelling ecommerce shopping experiences.
Olapic's visual commerce platform has proven that placing customer photos in the purchase path online can increase the level of consumer engagement and increase sales conversions. On average, Olapic customers see a 9.6 percent conversion rate from shoppers who interact with customer photos.
"Customer photos are rapidly becoming a critical way in which brands can meet the intense demand for online content, but curating such a high volume of content can be overwhelming or hard to manage," said Pau Sabria, co-founder and CEO of Olapic. "We know that retailers and brands are resource-constrained and we want to make our offering as turn-key as possible."
The process of moderating or curating customer content can mean sifting through hundreds of thousands of photos and videos. For companies that choose to do their own manual moderation, it means allocation of valuable time and resources. Olapic is looking to ease the burden of moderation by including it as part of its core service. Olapic is able to offer this complimentary service because of its industry-leading technology innovations and proprietary algorithm, Photorank™. Based on a machine learning predictive engine and advanced automation technology, Olapic is able to quickly select the highest quality of consumer-generated photos that have been analyzed and predicted to yield a higher sales conversion rate.
Sabria continued, "We have been working with many of our customers on moderation and they say we do a better, faster, more effective job of photo moderation than they can do for themselves."
Olapic currently works with more than 170 major fashion, beauty, travel, consumer electronics and home decor brands and retailers including BaubleBar, Coach, Desigual, Lancôme, New Balance and West Elm. A bundle of Olapic's latest client case studies is available here.
Olapic is the visual commerce platform for collecting, curating and showcasing customer photos on ecommerce websites. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help retailers and brands engage customers while significantly increasing sales in a more authentic online shopping environment. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London.