TORONTO, ONTARIO--(Marketwired - Sept. 29, 2014) - Yogurty's® has launched a multi-faceted campaign in partnership with and in support of one of Canada's most represented charities, The Canadian Breast Cancer Foundation (CBCF). Among the many initiatives the company is undertaking to support CBCF, Yogurty's® has created a special flavour, Pink Velvet, for which 10% of net proceeds will be donated to the cause.

"We are proud supporters of healthy cups in more ways than one," said Yogurty's® Co-Founder and Chief Executive Officer Aaron Serruya. "Our goal is to raise awareness and support the foundation, keeping in mind the fun, playful attitude we share with the Canadian Breast Cancer Foundation. We believe our customers will enjoy what we have in-store for them to help us achieve that goal. We encourage our customers to join the conversation by using the hashtag #ISupportHealthyCups."

They will kick off the campaign on Friday, September 19 with the Pink Velvet Weekend in participating stores across the country, where customers can donate, win prizes, and enjoy an extra 10% off of their purchase throughout the weekend, ending Sunday, October 21. The program will continue throughout September and October, with several options for customers to support, and enter for a chance to win over $40K in prizing.

"We are thankful to Yogurty's® and their customers," said Sandra Palmaro, CEO, Canadian Breast Cancer Foundation - Ontario Region. "Funds raised go toward the most innovative breast cancer research projects, breast health education and advocacy initiatives to support women and their families affected by the disease."

Highlights of the program include:

  • Pink Velvet Weekend: September 19-21, 2014, where customers can enjoy prizing and double the store rewards points if they pay showing their app
  • Pink Velvet Froyo®: Low-fat pink twist on red velvet frozen yogurt made specially for CBCF, for which 10% of net proceeds will be donated to the cause
  • CBCF donation Pinnies and Buttons: $1 pinnies and buttons for customer purchase for which 100% of proceeds will go to CBCF
  • Over $40K in Contest Prizing: Prizing including pampering spa days, QuikPods®, Famoso® restaurant vouchers, gym memberships, yoga classes, and much more
  • Instant Rewards: Customers can wear pink to show their support for CBCF at Yogurty's®. If they purchase $5 of frozen yogurt they'll receive a free $5 Buytopia gift card while supplies last at participating stores.
  • Social Media Support: Raising awareness for CBCF by encouraging people to join the conversation via social media using the hashtag #ISupportHealthyCups
  • CIBC Run for the Cure: Yogurty's® is encouraging Canadians to join their walk/run team for CIBC's Run for the Cure on October 5.

Register to join here.

About Yogurty's®:

Proudly Canadian Yogurty's® is the largest self-serve frozen yogurt group of stores in Canada. Yogurty's® currently has 75 locations opened or in development across Ontario, Mexico, UAE and Costa Rica. The Yogurty's® concept allows consumers to create their own froyo® masterpieces, with no two creations being alike. Yogurty's® frozen yogurt is a natural source of protein, calcium, and contains probiotics (live and active yogurt cultures) to help support a healthy digestive system and immunity. Most of Yogurty's® froyo® is gluten-free. Yogurty's® frozen yogurt has the richness and creaminess of ice cream, without the fat and with fewer calories. For more information, visit

Contact Information:

For interviews, photos or more information contact:
Denise Roy, NKPR
416.365.3630 x 230