New York, NY, Oct. 6, 2014 (GLOBE NEWSWIRE) -- October 6, 2014 - NEW YORK, NY - Thursday Boot Company, the premium men's footwear brand, unveiled its first collection alongside its crowdfunding campaign on Kickstarter last Thursday. After raising $72,000 in its first 24 hours, Thursday Boot Co. now holds the day one record for most money raised by a fashion project on the popular crowdfunding site. It is also the most popular fashion project on Kickstarter, with current pledges for the pre-sale at $120,000 and counting.
Modern men now have access to a line of premium quality boots well-equipped for both work and play. Designed with the sophistication of a fashion boot, and the durability of a work boot, Thursday Boot Co makes footwear perfectly suited for the demands of modern men.
Thursday Boot Co will initially offer three styles of premium leather boots at the $199 price point (which includes shipping and free exchanges). All styles will boast world-class leathers built for wear and designed for versatility.
Despite the surprisingly affordable price point, Thursday Boots compete toe-to-toe with established luxury heritage brands. All Thursdays are handcrafted in North America using Goodyear welt construction, the gold standard method for shoe construction. This time-consuming process, used by less than 1% of current manufacturers, creates a waterproof seal and makes the boots completely resoleable.
This quality is extended to the leather uppers, featuring the introduction of "Thursday Chrome," Thursday Boot Co's own leather created in partnership with Le Farc - Mexico's gold-certified, industry-leading tannery. Thursday Chrome is a leather hot-stuffed with waxes and oils that resist the elements and will develop a rich patina over its long-lasting wearable lifespan. Chromexcel leather by the world-famous Horween tannery in Chicago complements Thursday Chrome in this new collection.
Other features include :
· Glove leather interior lining - luxurious, soft interior from heel to toe
· Corkbed midsoles - mold to your feet and get more comfortable everyday
· EVA Comfort Strip - extra cushioning used on high-end athletic shoes
· Studded rubber outsoles - low-profile, easy-to-clean, and provide impeccably sturdy grip on slippery streets and rugged terrain
Co-founders Nolan Walsh and Connor Wilson met at Columbia Business School. "The idea was simple: We wanted to make premium boots for guys like us," says Nolan Walsh, co-founder of Thursday Boot Co. "We both experienced the Goldilocks problem. Work boots were too bulky and fashion boots were too trendy and flimsy. By staying lean, partnering wisely, and moving quickly, we are able to offer premium quality boots at a great value."
"With Thursday, we now we have a boot that is reliably versatile and allows men to stride confidently, wherever the day takes them" says Connor Wilson, co-founder of Thursday Boot Co. "We wanted to create boots that you can wear from Wall Street to Williamsburg, looking ready for any occasion."
Thursday Boot Company is currently fundraising through its Kickstarter campaign. To learn more about the business, please view the Kickstarter page here.
ABOUT THURSDAY BOOT CO: Thursday Boot Co. is the premium footwear brand that makes "Thursday Everyday" by offering men sophisticated, versatile leather boots built for whatever the day throws at them. Thursday Boot Co. launches with three models made in its very own Thursday Chrome leather and Chromexcel leather by Horween. Founded in 2014, Thursday Boot Co. is based in New York City and is currently fundraising on Kickstarter. For more information, please visit www.thursdayboots.com.
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