SAN FRANCISCO, CA--(Marketwired - Oct 10, 2014) - Euclid, the leader of in-store retail analytics, today releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of September. This month's report measured data from tens of millions of domestic shopping sessions to reveal that shopping activity slumped after the busy Back-to-School period in August. Traffic decreased substantially compared to last year and last month. However, healthier economic conditions and less government disruption led to significant improvements in duration and bounce rate compared to last year.
Euclid asserts that its metrics illustrate a cautious outlook for industry revenues, and estimates sales growth in the following retail verticals of:
Here are some of Euclid's top findings in this month's report around shopper behavior metrics:
The best shopping day of September was Sunday the 7th. Outperformance was experienced across all metrics on the 7th, with especially favorable numbers for storefront conversion, duration, and bounce rate. On the other hand, Monday the 15th was the worst shopping day of the month. Low traffic coupled with abnormally high bounce rates marked this day and likely led to sales underperformance. Generally, weekdays suffered at the expense of weekends during September.
To view the complete findings, download the full report on shopper activity for the month of September here: http://info.euclidanalytics.com/WC14-09USRB_Reg_RLP.html
About Euclid
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of September 2014 Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
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Andrew Still-Baxter
VSC for Euclid
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