SAN MATEO, CA--(Marketwired - Oct 21, 2014) - Satmetrix®, the leading global provider of cloud-based solutions for managing and improving overall customer experience, and NTTCom Online Marketing Solutions Corporation (NTTCom Online), have announced a partnership agreement that allows NTTCom Online to provide their customers with Satmetrix CEM solutions, significantly extending Satmetrix's reach in the Asia-Pacific market.
In Japan's increasingly competitive business landscape, building long-term relationships to improve customer loyalty and increase retention has become just as important to longterm success as the acquisition of new customers. Net Promoter Score, or NPS, is based on the fundamental principal that every company's customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question -- "How likely is it that you would recommend company/service/product to a friend or colleague?" -- organizations can track customer sentiment to get a clear measure of how they are performing from the customer perspective. Satmetrix's advanced analytics, closed-loop features, easy-to-share reporting and alerts -- all built on the NPS methodology, allow companies to harness the power of NPS and easily integrate it into existing business intelligence and CRM platforms to improve overall customer experience and achieve measureable business benefits. Fully a third of publicly-traded companies in the U.S. and Europe are using NPS® as the key measure of customer satisfaction and as a predictor of customer loyalty.
"Satmetrix has been delivering successful customer experience management programs for over a decade and we are delighted to offer our cloud-based customer experience software and thought leadership to Japan through the partnership with NTTCom Online," said Richard Owen, CEO. "For businesses interested in delighting customers and increasing customer lifetime value, our cloud-based feedback management software solutions, Net Promoter® certification programs and consulting services provide a full complement of tools and resources to drive retention, word of mouth and customer loyalty. Satmetrix already has several global customers collecting and acting on customer feedback in Japan and we are delighted to be partnering with NTTCom Online to further grow our presence in the region."
Specifically, under the agreement, NTTCom Online will be the exclusive provider of Satmetrix's best-in-class, cloud-based, CEM solutions, as well as NPS-based consulting services and certification courses to the Japanese market. Together, the partnership will help client companies improve customer engagement, promote loyalty and increase value along the entire length of the customer journey.
"NTTCom Online has been a leader in providing next-generation marketing services, including CRM, social listening and engagement, as a means for achieving customer loyalty improvement," said Yoshie Tsukamoto, President and CEO of NTTCom Online. "With the addition of Satmetrix NPS® solutions we will significantly strengthen our lineup of customer loyalty offerings."
Pricing information available upon request.
Satmetrix is the leading global provider of cloud-based solutions for managing and improving overall customer experience. As co-creator of the Net Promoter® methodology, Satmetrix combines unrivaled NPS expertise with a powerful, yet cost-effective SaaS-based software solution to provide continuous, actionable, 360-degree customer insights. Leading organizations of all sizes and across multiple industries use Satmetrix solutions to drive customer retention, improve customer affinity and maximize positive word-of-mouth to deliver overall improvements in customer lifetime value. With more than 1,000 deployments in 40+ languages, Satmetrix provides a holistic view of the customer experience and the necessary expertise to help accelerate customer experience program success.
NPS®, Net Promoter® and Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.
About NTTCom Online Marketing Solutions Corporation
NTTCom Online Marketing Solutions Corporation is a 100% owned subsidiary of NTT Communications Corporation established October 1, 2012. NTTCom Online provides a deep portfolio of online marketing products and services including Marketing Research and Analysis, Big Data Analytical Services, Social CRM, and now NPS® Solutions to drive customer loyalty and revenue growth strategies for customers throughout Japan.