AUSTIN, TX and PORTSMOUTH, NH--(Marketwired - Oct 28, 2014) - Spiceworks and Obliterase® today announced Obliterase has completed the Built in Spiceworks program and introduced its data erasure and decommissioning app in the new Spiceworks App Center. The Built in Spiceworks program is an initiative aimed at helping stealth mode and early-stage startup technology brands like Obliterase test and validate their products and services with a select group of IT professionals before public launch. The new Obliterase app is now available to IT professionals who use Spiceworks to manage their technology environment and connect with the peers and technology brands they rely on to do their jobs.

"We're breaking new ground as the first B2B technology startup to co-engineer and launch a seamless, fully integrated product within Spiceworks," said Steve Wood, Obliterase CEO and board member of the World Computer Exchange. "Our integrated security solution is now available through the Spiceworks App Center, making it easy for organizations to destroy their data and meet regulatory compliance like HIPAA without leaving Spiceworks."

Built in Spiceworks program helps Obliterase get to market faster

The Built in Spiceworks program helps startup technology brands break down the inefficiencies of traditional go-to-market strategies by enabling them to more quickly validate product ideas, develop and test offerings, establish messaging and pricing, and finally launch and sell to over 6 million IT professionals who use Spiceworks. After launching, technology brands use Spiceworks' portfolio of marketing offerings to reach, engage and sell to IT professionals in the network.

"IT professionals in Spiceworks spend over $600 billion each year on the technology products and services their organizations need to stay running in tip-top shape," said Sanjay Castelino, VP of marketing at Spiceworks. "To date, more than 25 technology startups have used the Built in Spiceworks program to accelerate their product development and go-to-market efforts. Obliterase represents yet another example of a technology brand tapping into the power of the Spiceworks network." 

Obliterase provides integrated data erasure and decommissioning software that provides secure data destruction and certified documentation, all from Spiceworks. It was engineered at the University of New Hampshire's Research Computing Center and offers 17 algorithms to meet security and regulatory requirements such as the Department of Defense, NIST, and HMG Infosec standards. IT professionals in Spiceworks can use Obliterase to mitigate risk, increase efficiency, and automate documentation of IT asset decommissioning.

About Spiceworks
Spiceworks is the professional network 6 million IT professionals use to connect with one another and over 3,000 technology brands. The company simplifies how IT professionals discover, buy and manage more than $600 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Austin Ventures, Institutional Venture Partners (IVP), Goldman Sachs, Shasta Ventures and Tenaya Capital. For more information visit

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About Obliterase
Obliterase is a best-practice provider of data security technologies managed over a cloud-based SaaS platform. The company provides data erasure solutions that help organizations around the world meet regulatory compliance while improving efficiencies in lifecycle management and decommissioning of IT assets. Headquartered in Portsmouth, New Hampshire, Obliterase was engineered at the University of New Hampshire's Research Computing Center and is privately held.

Spiceworks is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.

Obliterase is a registered trademark of Obliterase, Inc.

Contact Information:

Adam Schaeffer
Spiceworks Public Relations