LINCOLNSHIRE, IL--(Marketwired - Oct 29, 2014) - COURAGE b, a family-run, high-end women's fashion brand with six major metropolitan locations across the U.S., is expanding its operations to include a new retail boutique in the recently opened Buckhead Atlanta fashion complex in Atlanta, Georgia. Additionally, the company plans to launch stores in new metropolitan markets including but not limited to Chicago, Dallas, Denver, Miami and Southern California over the next twelve months. The upscale women's brand is collaborating with entrepreneur, Marcus Lemonis, after being featured on his hit CNBCs reality series, The Profit, in which he lends his expertise to assist struggling small businesses around the country.

COURAGE b was founded in 2009 by siblings Stephanie Menkin and Nicolas Goureau, and caters to women of all ages with its blend of American and European styles. Their mother, Noemie Goureau, who holds over 40 years of designer and stylist experience, plays an integral role in designing COURAGE b's unique line of garments and accessories, inspired by their French roots. The product base is finely crafted merchandise and the business model is focused on a strong commitment to one-on-one customer relationships.

The Atlanta grand opening will take place in February 2015 and will be the first COURAGE b location to open since the partnership between Lemonis and the Goureau family began. The boutique will be located at the newly constructed Buckhead Atlanta fashion center, at 3035 Peachtree Road NE, and will feature an extensive selection of tops, sweaters, dresses and bottoms, as well as a wide range of accessories and handbags. COURAGE b will be surrounded by other top fashion brands such as Hermès, Christian Louboutin, Canali, Etro and Jimmy Choo in the complex.

"We are excited to open a COURAGE b boutique in Atlanta as the southeast region has a very strong fashion base, and our goal is to be the go-to upscale retailer of this great community for the fashion forward woman," noted Lemonis. "Not only does this new location represent our continued commitment to expand our loyal customer base by providing high-quality products, but it is also a testament to our solid business process and the hard work of Stephanie, Noemie and Nicolas."

The new Buckhead Atlanta upscale fashion center has been labeled the luxury shopping, dining, entertainment, residential and office development epicenter of Atlanta's upscale Buckhead neighborhood. The shopping center opened for business in September 2014 and is located on eight acres that spans six city blocks at the intersection of Peachtree and East Paces Ferry roads.

"The Buckhead Atlanta luxury complex will be a leading shopping destination in the Atlanta region for locals and tourists alike," said Nicolas Goureau, Partner & CEO. "We are thrilled to be part of the shopping center's new line up of quality, high-end products and to introduce the COURAGE b Collection to such a fashionable and diverse consumer base."

COURAGE b is a high-end women's fashion brand founded in 2009 by siblings Stephanie Menkin and Nicolas Goureau, which designs and retails elegant clothing and accessories. With over 40 years of designer and stylist experience, their mother, Noemie Goureau, designs COURAGE b's French-inspired line of clothing and accessories, suitable for women of all ages and silhouettes. The business currently consists of six locations across the country including New York, NY, Greenwich, CT, Bethesda, MD, Palm Beach, FL, Fairfax, VA, and Aspen, CO. For more information, visit

About Marcus Lemonis
Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization.

Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit returns on CNBC next week with new episodes airing Tuesdays at 10PM ET/PT.

More about Marcus Lemonis can be found at, Facebook and Twitter @MarcusLemonis

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