BERKELEY, CA--(Marketwired - Oct 29, 2014) - Backroads, the world's leading active travel company, and Specialized announced today that they are extending their partnership in 2015 and rolling out a new fleet of Specialized bicycles as upgrades available on all Backroads cycling tours in Europe, North America and Hawaii. Backroads guests have the option of upgrading to a Specialized S-Works Roubaix or Specialized S-Works Ruby carbon bike.

For Backroads guests who have dreamed of touring on a top-of-the-line, $8,000 pro-level bike, now is their chance. The S-Works bikes offer a faster and smoother ride than any other bike out there. They are race-ready carbon machines that deliver phenomenal acceleration and handling and maximize performance without sacrificing comfort. The S-Works bikes feature Shimano components and super light Roval-Rapide CLX 40 carbon wheel sets. 

"Our guests like options. Some want to ride like a racer, whereas others prefer to savor the slow pace, beautiful scenery and take it all in," said Backroads Founder and President, Tom Hale. "No matter what kind of rider we have on our trips there is something for everyone, including S-Works pro-level bikes to make you feel like a cycling champion."

For more than 35 years Backroads has been leading biking, multisport and hiking tours across the world. The company knows cycling well and knows that not every guest wants the same style of bike. Backroads offers a wide variety of bike options for their guests including:

  • Backroads custom-designed Titanium bikes 
  • Specialized S-Works Roubaix
  • Specialized S-Works Ruby
  • Custom electric-assist (e-bikes) 
  • Co-Motion Torpedo Tandem

Backroads offers more than 74 winter adventure trips and is currently booking for winter 2015 and beyond. For complete information on new Backroads 2015 trips visit

About Backroads
Backroads (, founded in 1979 by Tom Hale, offers the most destinations, itineraries and annual departures in the active travel industry. The company has been in business for more than 35 years and hosts thousands of guests in hundreds of locations across the globe, 80% of whom are repeat guests or referrals from past guests. Backroads was named one of the top 100 places to work by Outside magazine in 2014, and is a founding member of the Adventure Collection. For more information, please visit or call 800-462-2848 daily, 6 a.m. to 6 p.m., Pacific Time.

About Specialized:
Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider's need for functional and technically advanced products that provide a performance benefit. 

Contact Information:

Liz Einbinder

Emily Watts