Certona Forecasts 2015 Retail Technology Trends, Heightening Importance of Personalized Experiences for Competitive Differentiation
SAN DIEGO, CA--(Marketwired - Oct 30, 2014) - Innovating the customer experience to adapt to shifting consumer preferences and emerging technology capabilities will be top of mind for leading retail brands in 2015, predicts Certona.
"The retail industry is at a tipping point, as customer experience claims a greater influence over retail conversion than any other business process or output," said Meyar Sheik, CEO at Certona. "However, improving and personalizing the customer experience requires the right mix of new technologies, processes and strategies designed to address the changing marketplace of consumer demands and needs."
According to Gartner research, "in many industries, hyper-competition has eroded traditional product and service advantages, making customer experience the new competitive battlefield. Competitors and alternatives abound and product innovation is subject to accelerating commoditization. Customer experience innovation remains the secret to lasting brand loyalty."
With the increasing power of the consumer and resulting disruption of traditional business operations, Certona predicts the following changes across the retail industry in 2015:
Certona is the leader in real-time omnichannel personalization for the world's largest brands including Charlotte Russe, GameStop and Steve Madden. To learn more about the company or its clients, visit www.certona.com.
About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies.
Contact Information:
Media contacts:
Todd Scholl
Certona
(858) 369-3888 x 212
Leigh Ann Benicewicz
LEWIS PR
(619) 677-2700