TORONTO, ONTARIO--(Marketwired - Nov. 3, 2014) - The Empire Life Insurance Company (Empire Life) today announced the launch of a new suite of investment products designed to offer simplicity and choice. The products include a segregated funds family called Empire Life Guaranteed Investment Funds (GIF), a Guaranteed Interest Contract (GIC), and a Guaranteed Withdrawal Benefit (GWB) product, Class Plus 2.1.

"Dramatic economic and regulatory changes over the past few years have compelled us to introduce new products," said Drew Wallace, President & Chief Executive Officer, Empire Life Investments Inc.1 "I'm pleased to say that we've created opportunities during these changing times. Simpler products, easier-to-understand choices and features that meet the needs of our customers from savings, to accumulation, and in retirement."

Simplicity and choice define the new suite of Empire Life products which offers:

  • choice of guarantees;
  • choice of 19 funds;
  • easy-to-understand managed solution, Emblem GIF Portfolios;
  • peace of mind with guaranteed retirement income for life, Class Plus 2.1; and
  • fast and easy iGIC, the first 100% online insured guaranteed interest product application in the market.

Empire Life closed Elite/Elite XL Investment Program and Class segregated funds and Class Plus 2 to new policies on October 31, 2014. There are no changes to existing features and guarantees on those products. For more details, visit

Customers who are interested in the new Empire Life suite of products should contact their financial advisor for more information.

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company's vision is to be known for simplicity, being easy to do business with, and having a personal touch.

1 Empire Life Investments Inc. is owned by The Empire Life Insurance Company (Empire Life).

Contact Information:

Mike Lofquist
Empire Life Investments