DUBLIN, IRELAND--(Marketwired - Nov 11, 2014) - Boxever, the leading provider of customer intelligence and predictive marketing for the travel industry, today announced that it has partnered with Ryanair, Europe's largest airline, on implementing a travel-centric customer intelligence and personalized marketing platform within Ryanair's Digital Experience team. Following the introduction of Ryanair's tailored business and family products and as part of its "Always Getting Better" program, Ryanair is now providing its customers with messaging that is more suited to their travel needs, using Boxever's platform.

"We have rolled out a series of customer experience improvements over the past year as part of our 'Always Getting Better' program and we have particularly focused on how we communicate with our 89 million customers," said Dara Brady, Ryanair's Head of Digital Experience. "Boxever's platform helps us learn more about our customers, ensuring we can tailor our offering to better suit their requirements."

Boxever enables Ryanair to create a rich, 360-degree view of each customer, using information from across the organization, allowing it to accurately segment its customer base into distinct groups and offer specific products to these various groupings.

"We are seeing passengers demand more than just low fares from their airlines -- they want to feel like the airline understands them individually," said Dave O'Flanagan, CEO, Boxever. "By evolving the way they identify and communicate with customers -- and making these interactions more relevant, contextual, and personal -- Ryanair is responding to customer expectations, which should help improve customer loyalty and drive even more repeat business. We're pleased to be a partner in helping them achieve this goal." 

About Ryanair
Ryanair is Europe's favourite airline, operating more than 1,600 daily flights from 70 bases, connecting 183 destinations in 30 countries and operating a fleet of more than 300 new Boeing 737-800 aircraft. Ryanair has recently announced firm orders for a further 280 new Boeing 737 aircraft, as well as options for 100 more Boeing 737 MAX 200s, which will enable Ryanair to lower fares and grow traffic from 89m this year to over 150m p.a. in 2024. Ryanair currently has a team of more than 9,500 highly skilled aviation professionals, and has an industry leading 30-year safety record.

About Boxever
Boxever's predictive marketing platform helps airlines and online travel agents (OTAs) deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. Companies like TigerAir, Wideroe, Atlantic Airways, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever's SaaS-based platform. Learn more at boxever.com or follow us on Twitter @Boxever

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Allyson Barr
VP Marketing