Steve Wozniak Joins Primary Data as Chief Scientist

Apple Co-Founder Reunites With Former Fusion-io Executive Team to Help Launch Their New Data Virtualization Company at DEMO Fall 2014

SAN JOSE, CA--(Marketwired - November 19, 2014) - [DEMO Fall 2014 booth D10] -- Data virtualization company Primary Data today revealed that Apple Co-founder Steve Wozniak has joined the company as Chief Scientist. Woz made the announcement with CEO Lance Smith on stage at DEMO Fall 2014 as Primary Data emerged from stealth mode. As Chief Scientist, Wozniak will counsel Primary Data on technology vision and architecture, and he will also share the Primary Data story as he meets technology innovators around the globe.

CLICK TO TWEET: Steve Wozniak joins data virtualization company @Primary_Data #DEMOFall14

"Innovations like wearables, digital assistants, and the Internet of Things are making computing more and more transparent in our lives, and for technology to remain accessible, we need to ensure data remains seamless as it serves us information," said Wozniak. "Primary Data uses data virtualization to dynamically place data anywhere as applications demand. I'm excited to share our data virtualization platform with the world."

Just as server virtualization decoupled compute from the underlying server infrastructure, the Primary Data virtualization platform decouples application data from the underlying storage infrastructure to bring dynamic data mobility to the enterprise for the first time.

"Woz has a unique way of seeing the world through the eyes of both an engineer and a visionary, and his energy, curiosity, and excitement about technology is inspiring," said Smith. "At Fusion-io, he helped us showcase the breakthroughs possible by adding flash in the enterprise, and we're excited to have him on the team at Primary Data as we focus on how data virtualization can deliver intelligent data mobility that evolves with the needs of modern enterprises."

Wozniak is a Silicon Valley icon and philanthropist who helped shape the computing industry with his design of Apple's first line of products after co-founding Apple Computer Inc. with Steve Jobs in 1976. He engineered the Apple I personal computer as well as the Apple II personal computer. Featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive, the Apple II was integral in launching the personal computer industry. Wozniak began his engineering career at Hewlett Packard, and recently served as Chief Scientist of flash memory innovator Fusion-io, where he worked closely with Smith, David Flynn, and Rick White. A lifelong supporter of education and technology, he speaks frequently about engineering and innovation at events around the world.

"Working to develop disruptive technology is always exciting, but it's even more exciting when you can team up with a talented group of friends to achieve those goals together," said White, Primary Data co-founder and chief marketing officer. "With Woz on the team along with Lance and David, we now have the band back together, and I'm amped to be reunited at Primary Data."

Primary Data is hosting the Launch-A-Rama party at DEMO Fall tonight, Wednesday, November 19, at the San Jose Convention Center from 6 - 9 pm. To get on the guest list, please register at Software engineers and IT industry professionals interested in joining Primary Data can review open positions at

About Primary Data
Primary Data is developing data virtualization solutions that transform datacenter architectures by matching data demands with storage supply across a single global dataspace. With Primary Data, applications, servers, and clients gain the ability to transparently access data while it is intelligently migrated between direct-attached, network-attached, private and public cloud storage to deliver unprecedented manageability, performance, and efficiency. The Primary Data platform features an intelligent policy engine that automatically places data on the right resources across file, block, and object storage to meet evolving application requirements in real time. Visit us at or follow us on Twitter at @Primary_Data.

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Holly Hagerman 
Connect Marketing for Primary Data
(801) 373-7888