Purch 2014 Tech Buying Trends Research Predicts Opportunity for Webrooming and a Happy Holiday for Smartphone, Laptop, and Tablet Makers
NEW YORK, NY--(Marketwired - Nov 21, 2014) - Purch, a digital content and commerce company, today announced the results of its 2014 Tech Buying Trends Research. As the No. 1 digital publisher for tech media content in the U.S.,(1) with a global reach exceeding 100 million monthly visitors, Purch surveyed its U.S. audience of technology and science consumers and enthusiasts to better understand online and offline buying trends, intent, and behaviors. The survey, spanning Q1 - Q3 2014, was conducted online via site intercepts across several of its top consumer-facing brands: Tom's Hardware, Tom's Guide, Laptop Mag, Live Science, and Space.com.
Purch's 2014 Tech Buying Trends Research monitors key indicators for consumer tech, tracking consumer interest in hot product categories, top brands, and retail venues. Waves of the research were conducted quarterly, and inquired about tech purchase consideration 'in the next 6 months'. The most recent wave of the research, conducted in Q3 2014, queries a timeframe that includes the 2014 holiday shopping season.
Key findings include:
"Consumers value a multichannel shopping environment, and they look to product reviews and expert content to guide their purchase decisions," said Greg Mason, CEO of Purch. "You can't deny the authority and influence these resources have on technology enthusiasts, in particular."
Purch is a portfolio of digital content and services that helps make complex buying decisions easy for 100 million consumers monthly. Its respected sites such as Top Ten Reviews, Tom's Guide, Tom's Hardware, and Live Science natively integrate commerce and content in more than 1,000 product categories so consumers can make better choices before, during, and after an important purchase.
The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.
Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.
(1) Source: comScore U.S. Media Metrix, Tech-News category ranking by unique visitors, PC audience, September 2014