LINCOLNSHIRE, IL--(Marketwired - Nov 24, 2014) - Marcus Lemonis, entrepreneur and host of CNBC's hit reality series, The Profit, and Chairman and CEO of Camping World and Good Sam, today announced the launch of The Profit Campus Town Turnaround Initiative. It is a nationwide outreach program to colleges, universities and trade schools encouraging students to actively pursue and engage with struggling businesses in their local areas that could benefit from Marcus Lemonis' assistance because they are lacking one or more of the 3 P's of business: People - Process - Product. If the existing company the student proposes is selected, the student has a chance to earn up to a $25,000 scholarship and their school may receive up to a $25,000 donation. Selected companies will also have the potential to be featured on upcoming episodes of The Profit, which focuses on saving small struggling businesses. 

"I am on the hunt for new businesses in college towns and communities across America," says Lemonis. "With the Campus Town Turnaround, I'm seeking the brightest, most resourceful and entrepreneurial-minded students to recommend existing struggling businesses in their school and home communities that are ideal for my portfolio, which will also give me the opportunity to mentor students." 

The student will be responsible for coordinating the businesses approval for submission, putting together a business plan to save the company and inevitably assist in its turnaround. The student applicant must show exceptional leadership skills, strategic and critical decision-making abilities, organizational skills, and the capability to influence others while instilling methods that can increase revenue and exposure.

"It is obvious that today's students are tomorrow's leaders and business owners," says Lemonis. "The youth of today have inspiring ideas and need the opportunity to have their voice heard. This program allows them to engage with current business owners and strategize on how to become more successful and profitable." 

All submissions must include personal information about the student and their current educational institution, in addition to a three-minute YouTube video detailing the struggling business in their college town or hometown, a proposal on how to fix the current concerns and why the business should be considered for investment.

The program is open to all US students working towards an accredited degree (institutional or specialized), certification and/or trade program. To be considered, applications should be completed at under a section entitled Campus Town Turnaround. Students are urged to apply as soon as possible as the deadline for application submission is Saturday, January 31, 2015 at 11:59pm.

About Marcus Lemonis

Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization.

Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit airs on CNBC Tuesdays at 10PM ET/PT.

A vast variety of businesses can be found under his holding company Marcus Lemonis Enterprises LLC, such as: 1-800-Car-Cash, Amazing Grapes, AutoMatch USA, Bee's Knees Food Co., Betty Lou's, COURAGE b, Crumbs Bake Shop, Coopersburg Sports, Dapper Classics, eNet IT Group, Erika Cole by Raquel, Key West Key Lime Pie Co., Little Miss Baker, Mr. Green Tea, ProFit Protein Bars, RawONE, Sophie's Great Food, Sweet Pete's and Wicked Good Cupcakes.

More about Marcus Lemonis can be found at, Facebook and Twitter @MarcusLemonis

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