FOSTER CITY, CA--(Marketwired - November 24, 2014) - Loudmouth, the leader in bold and bright lifestyle apparel and accessories, announces today they have signed a new licensing deal with performance headwear company, Headsweats. Under the new partnership, Headsweats will develop a collection of headwear in Loudmouth's signature patterns. The line includes Headsweats' top-selling Supervisor, Performance 6 panel Podium Hats, Performance Trucker Hats, and Performance Headbands. All products are produced in Headsweats' propriety Eventure Woven Fabric that is ultra-light, supremely wicking, breathable and quick drying.

"Headsweats' performance headwear is thrilled to be partnering with Loudmouth," states Headsweats President Mike McQueeney. "Incorporating Loudmouth's patterns with Headsweats performance fabrics and styles give consumers countless options to express their unique personality."

"Loudmouth and Headsweats are two iconic brands and we are pleased to team with this industry leader to produce headwear that will be seen on runners, golfers, college students and athletes alike," says Loudmouth President, Dennis Green.

Headsweats' Loudmouth collection can be seen at the upcoming trade shows:
The Running Event in Austin, Texas, December 2 - 5, 2014 -- Headsweats booth 1116
PGA Show January 21 - 23, 2015 -- Loudmouth booth 4040
Winter Outdoor Retailer in Salt Lake City, Utah, January 21 - 24 -- Headsweats booth 38161

The new headwear will be available to consumers on January 2015 at and

Headsweats joins a growing list of licensing deals created by The Brand Liaison, the exclusive licensing agent for Loudmouth. To learn more about Loudmouth licensing, contact

About Loudmouth:
Founded in 2000, Loudmouth is recognized as a leading brand in outrageous and fun apparel for men and women. The line features bright colors in striking patterns in pants, shorts, shirts, skorts, jackets, belts, snow pants and more, all designed by the founder, Woody! Loudmouth provides personal customer service and quality products that people love to wear. Loudmouth products are sold worldwide at many shops and also available online at 

About Headsweats:
The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head.

About The Brand Liaison:
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients' brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.

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Media Contacts:

Loudmouth Golf
Brooke Windatt