New corporate flagship location sets stage for Eastern expansion
OAKVILLE, ONTARIO--(Marketwired - Nov. 28, 2014) - Browns Restaurant Group is proud to announce the opening of the first Browns Socialhouse® in Ontario, spearheading the Vancouver-based franchise's expansion into Eastern Canada. Located in the Erin Mills community of Mississauga, this new location will act as a regional training facility for new franchisees. Earlier in 2014, Browns Restaurant Group opened their Langley Centre, BC Browns Socialhouse® which is the Western Canada training location in addition to housing their test kitchen. They are amongst the company's impressive five openings in the last six weeks - driving Browns Socialhouse® to wrap up 2014 with operations in five Western Provinces including two new provinces for the brand. The additional locations include Lethbridge West, Okotoks, Maple Ridge, Kildonan Green.
The new location is number 30 for Browns Socialhouse® and number 34 for the Browns Socialhouse® brand (Browns Restaurant Group also franchises in the US under the name Scotty Browns). There are 3 Scotty Browns locations in Washington State). Browns Restaurant Group holds the Canada wide trademark rights for "Socialhouse®", and is working on additional concepts, to be rolled out over time.
Director of Business Development of Eastern Canada, Dale Colbran, says "the Erin Mills Browns Socialhouse® showcases our proven small footprint model in communities where there is untapped demand for a premium, casual dining concept. Every Browns Socialhouse® is designed to promote socializing, as this is an important part of our brand".
The new Erin Mills location consists off 4,100 square feet of restaurant space with Browns Socialhouse's® signature masculine meets feminine interior design style. This unique look is showcased through features such as live edge social tables, a signature skull wall, craftsman ceramic tile inlay, Edison bulbs, Vegas limestone archways with branded crest and tile framed mirrors throughout interior of the restaurant.
"We've had our eyes set on the Eastern Canadian market for some time now and are thrilled to introduce our style of premium casual dining to a new market," shares Bruce Fox, Chief Operating Officer and VP Development for Browns Restaurant Group. "Our model has been fully embraced by Western markets, and we're looking forward to seeing similar success out east, starting with our Erin Mills location.
This community was an easy choice. There is a solid demographic fit for the brand with all the nearby residential development, and there is a strong lunch time business with several industrial parks close by housing hundreds of businesses".
Browns Socialhouse® Erin Mills is located at Unit 2B - 2525 Hampshire Gate in Oakville, Ontario. For more information about Browns Socialhouse® and its new location, please visit www.brownssocialhouse.com.
About Browns Restaurant Group:
Browns Restaurant Group has been making guests feel at home since 2004. With a growing list of franchised locations throughout Canada, each Browns Socialhouse® is owned and operated by a community-minded Franchisee. Browns Restaurant Group President and CEO Scott Morison pioneered the Socialhouse® concept as an innovative, small footprint business model, dedicated to rewarding the efforts of ambitious, energetic and highly skilled restaurant veterans seeking ownership opportunities. With a constantly evolving food program, Browns Socialhouse® is known for their HCDC fries (hand cut, double cooked), hand pressed patties and fresh squeezed juice program. Whether it's for a business lunch, after-work cocktail, celebratory get-together with family and friends or a comfortable, relaxed environment to watch the big game, Browns Socialhouse® is the place to be social. Visit brownssocialhouse.com or you can find them on Facebook, Twitter and Instagram.