Supporting the Lake Louise Winterstart World Cup

LAKE LOUISE, ALBERTA--(Marketwired - Nov. 30, 2014) - Department of Canadian Heritage

Blake Richards, Member of Parliament (Wild Rose), on behalf of the Honourable Bal Gosal, Minister of State (Sport), attended the Lake Louise Winterstart World Cup alpine ski race and took part in the awards ceremony.

Quick Facts

• The Lake Louise Winterstart World Cup is held every year and hosts both men's and women's alpine speed events. It attracts 152 athletes from 17 countries.
• The global TV audience for this event exceeds 180 million and it is broadcast to more than 70 countries, making it the highest-profile alpine ski race in Canada.
• Sport Canada's Hosting Program is contributing $245,000 to Alpine Canada Alpin to assist in the hosting of the 2014 Lake Louise Winterstart World Cup.
• Sport Canada is providing up to $4,481,500 to Alpine Canada Alpin through its Sport Support Program for the fiscal year 2014-2015.

Quotes

"We are pleased to support the 2014 Lake Louise Winterstart World Cup, which helps us showcase our world class athletes and provide them with an opportunity to compete at home. In addition to being a source of pride, our athletes are helping to promote the benefits of a healthy lifestyle to Canadians."

-The Honourable Bal Gosal, Minister of State (Sport)

"Hosting the Lake Louise Winterstart World Cup is an amazing opportunity to demonstrate our support for the development of Canadian athletes. This annual event not only helps us promote our athletes, but is also an important social, cultural and economic driver that benefits both Lake Louise and the Banff region."

-Blake Richards, Member of Parliament (Wild Rose)

"Without generous support of the Government of Canada, it would not be possible for Alpine Canada to showcase our national ski team at this prestigious World Cup event on home soil."

-Mark Rubinstein, President and CEO, Alpine Canada Alpin

Associated Links

Sport Canada

Alpine Canada Alpin

International Ski Federation

Lake Louise Ski Resort

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