Thirty-Three Percent of Data Breach Victims Become Victims of Fraud -- SmartMetric Uses Biometrics Inside the Credit Card to Protect Against Fraud

NEW YORK, NY--(Marketwired - Dec 1, 2014) - SmartMetric, Inc. (OTCQB: SMME) Recent reports estimate that between 700 and 800 million personal records were exposed in 2013, and most of those in the U.S. Other reports have suggested that up to 80% of these records included Social Security Numbers. This figure for 2014 will be substantially higher given the Target, Home Depot, etc., data breaches this year.

In 2013, one in three consumers who received notification of a data breach became a victim of fraud. There are more than a million new victims of identity theft every month in the United States. In a report from the National Consumers League it found in 2013 nearly one in three data breaches resulted in fraud; that's up from one in nine in 2010.

It is clear that increased data breaches lead to increased losses due to identity theft for consumers.

SmartMetric through the use of Biometrics, provides a greater defence against identity theft. By using a person's fingerprint in order to activate a credit or debit card it becomes majorly more difficult for data thieves who have stolen credit card numbers to make use of them for fraud. While the data thieves can steal your credit card number online they can't steal your biometric information online. With the SmartMetric in card fingerprint reader your fingerprint never leaves your card and becomes the ultimate key in protecting the consumer and financial institution alike, said today the President & CEO of SmartMetric, Chaya Hendrick.

To read more about SmartMetric's biometric technology please go to www.smartmetric.com

About SmartMetric, Inc. - SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World. To find out more please go to www.smartmetric.com

OTCQB: SMME - SmartMetric is listed on the United States OTC Markets Exchange. OTCQB is a venture stage marketplace for early stage and developing U.S. and international companies. Companies are current in their SEC reporting including the filing quarterly and annually of independently audited financial reports and undergo an annual verification and management certification process. Investors can find Real-Time quotes and market information for the company on www.otcmarkets.com.

Safe Harbor Statement - Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.