SASKATOON, SK--(Marketwired - Dec 1, 2014) - Vendasta Technologies CEO Brendan King will share the stage with other experts in marketing to local businesses at BIA/Kelsey's LEADING IN LOCAL: Interactive Local Media Conference, Dec. 3-5, 2014 in San Francisco. King will be part of a panel entitled, "Do-It-For-Me vs. Do-It-Yourself: The Critical Local Debate," scheduled at 2:00 PM on day two of the conference.

Over 150,000 local businesses use Vendasta's white label software platforms to enhance their online reputations, build brand awareness and increase revenues, helping them prosper in a rapidly-changing digital world. 

"Will the trend towards 'Do-It-Yourself' replace the 'Do-It-For-Me' approach and transform the economics of selling marketing services to local businesses?" King asked, adding, "I'm looking forward to exploring this hot-button industry issue with Fran Willis of Kudzu, Charity Huff of Tru Measure and our BIA/Kelsey moderator Stacey Sedbrook at this year's LEADING IN LOCAL."

LEADING IN LOCAL: Interactive Local Media brings together the true innovators in local search, interactive local media and locally targeted advertising. The agenda features more than 40 speakers and more than 20 sessions focused on the interactive local opportunity, including a look at the newest technologies, content and solutions that represent the best ways to complement existing media channels.

"Our LEADING IN LOCAL program will showcase the industry's true innovators as we dig deep into the next areas of disruption in interactive local media," said conference chair Peter Krasilovsky, chief analyst, BIA/Kelsey. "We are fortunate to have Vendasta's Brendan King among our featured speakers, and we look forward to his contribution to the conference program."

Vendasta is a sponsor of the LEADING IN LOCAL conference. King, along with Vendasta co-founder and vice president of marketing Jeff Tomlin and other company representatives, will be on hand during the conference at the Vendasta booth. 

About Vendasta:
Vendasta Technologies is a leader in digital marketing and brand management solutions for small to mid-sized local businesses, providing white label solutions directly to digital agencies, media companies, newspapers, broadcasters, SEO services, certified marketing representatives, web hosting providers and interactive agencies. Vendasta's reputation and presence management platform includes Reputation Monitoring, Brand Analytics, Presence Builder, Social Marketing lead generation tools and a Concierge CRM platform to help manage and sell digital products. For more information, visit

MAST 10X Overview Video:

Contact Information:

John Lee
TallGrass Public Relations

Jeff Tomlin
Vice President of Marketing