SACRAMENTO, CA--(Marketwired - Dec 1, 2014) - California's severe drought has pushed water agencies to tap deep into their reservoirs of creativity to find ways to encourage Californians to conserve water. Creative campaigns from around the state will be showcased at "ConservaCon" -- a riff on San Diego's legendary "Comic Con" -- during the Association of California Water Agencies' 2014 Fall Conference & Exhibition at the Manchester Grand Hyatt in San Diego Dec. 2-5.

Communications professionals from more than 20 water agencies will display their campaigns -- featuring everything from public service announcements to mobile apps to themed conservation tool giveaways -- during a 90-minute showcase Wednesday, Dec. 3 from 10 a.m. to 11:30 a.m. Costumed water conservation mascots from several local water agencies will be patrolling ConservaCon in full mascot regalia, adding animation to their agency's programs.

The three-day ACWA conference also will feature a delegation of water managers from Australia who will share lessons learned during the so-called Millennium Drought that gripped their country from 1995 to 2009. Among the delegation is Dr. Stuart White, director of the Institute for Sustainable Futures at the University of Technology, Sydney. Dr. White will deliver the keynote address during the conference opening breakfast Wednesday, Dec. 3. The Institute was crucial in assisting water agencies during the Millennium Drought. Dr. White will speak from approximately 9 a.m. to 9:30 a.m. in the Harbor Ballroom and will be briefly available for interviews following his address.

Further details on the conference are available here.

WHAT: "ConservaCon" featuring water conservation campaigns and mascots from around the state. Information on local and statewide water supplies also will be available.
WHEN: Wednesday, Dec. 3, 2014, 10 a.m. to 11:30 a.m.
WHERE: Manchester Grand Hyatt, San Diego, Room Coronado D.
VISUALS: Costumed conservation mascots, highly visual campaign collaterals, giveaways and logos designed to encourage Californians to conserve water.

ACWA is a statewide association of public agencies whose 440 members are responsible for about 90% of the water delivered in California. For more information, visit

Contact Information:

Lisa Lien-Mager
Director of Communications
530/902-3815 (cell)