SAN FRANCISCO, CA--(Marketwired - Dec 18, 2014) - Today, Vendini, the company that makes the business of live events simple, is announcing that it has named Keith Goldberg as Chief Revenue Officer and Russ Nelson as VP of Product. These new promotions are a result of the rapid growth the company has experienced and will position Vendini to further scale.

As CRO, Keith Goldberg, previously Vendini's VP of Marketing and Product, will be focusing on the lifecycle of customers as a whole, from lead generation, to sales, to revenue maximization by helping Vendini Members sell more tickets. Goldberg will take into account, from cradle to grave, the most effective ways to monetize both the Vendini business as well as the Members using the Vendini solution.

Russ Nelson will lead the charge of all Vendini products from conception to delivery as VP of Product. With over 15 years of product experience, the former Head of Product will help design and develop new products, refine and maintain existing products and play an integral role in defining the overall product strategy.

"We are incredibly excited to announce the new positions of Keith Goldberg to CRO and Russ Nelson to VP of Product," said Mark Tacchi, founder and CEO of Vendini. "These come at an important time in our company's history, where our growth is right on schedule with our strategy. What really sets us apart as a company is that we offer a comprehensive, all-in-one solution, and these promotions are supercharging our focus on creating outstanding products and making sure that our Members are getting every ounce of value out of them."

This announcement comes on the heels of the company being named to the Deloitte Technology Fast 500 2014, as well as joining the PCI Security Standards Council as a Participating Organization. These accolades only add to the explosive growth that Vendini has seen, including the acquisition of In Ticketing in September.

To learn more about what the Vendini solution can do for your live event venue, please visit:

About Vendini

Founded in 2001, Vendini makes the business of live events simple. Offering a full suite for the performing arts, live music, music festival and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more. Vendini is based in San Francisco, CA, with offices in Boston, MA, New York, NY, Knoxville, TN and Vancouver, BC.