DENVER, CO--(Marketwired - Dec 29, 2014) - Arthouse Design (, a Denver-based graphic design studio offering branding, print, and electronic design, wayfinding signage programs, and environmental graphic design services worldwide, has been chosen by Hines and Jordon Perlmutter & Co. to provide a logo, branding, exterior wayfinding signage, a comprehensive commercial building signage plan, and retail tenant signage guidelines for 1601 Wewatta, a new Class A, mixed-use building in Lower Downtown Denver slated for completion in 2015.

"The Arthouse Design team has extensive experience developing brands, logos, theming, wayfinding systems and signage, and tenant signage guidelines for commercial buildings and mixed-use complexes," noted Arthouse Design Principal and Founder Marty Gregg. "The Arthouse team design team thrives on these types of projects because our design work for this commercial, mixed-use building will help define and establish a major new building in downtown Denver."

 Specifically, the Arthouse Design team will provide the following services to Hines and Jordon Perlmutter & Co. in support of 1601 Wewatta: logo development, branding, wayfinding system, a comprehensive signage plan for 1601 Wewatta that meets Denver signage requirements, commercial building signage, and detailed retail tenant signage guidelines.

 Arthouse Design also excels at developing comprehensive signage plans that are approved by the city in which the commercial office building is located.

Arthouse Design's comprehensive commercial building signage plans essentially design and document every place where a sign or message can be placed on the commercial building, document specific materials, and styles of signs. "A well-done, comprehensive signage plan helps commercial office buildings comply with city building codes, and also enhances the consistency of the brand by providing retail tenants with a consistent set of signage guidelines," explained Mr. Gregg.

About Arthouse Design
Founded in 1996, ArtHouse Design offers strategic consulting and graphic design services for print, electronic, way-finding, and other three-dimensional design applications worldwide. The firm's extensive body of work includes branding, logos, corporate identity programs, brochures, advertising, direct mail, book design, posters, and Web sites, and strategic way-finding and signage programs for everything from university campuses, cities, and massive hospital complexes to themed retail environments. Martin ("Marty") Gregg is a founding principal of ArtHouse Design. He holds more than 25 years of experience as a graphic designer and creative director, and has been a member of the advisory board to Colorado State University's design department. In 2002, Mr. Gregg was named to the Mayor's Committee on Vital Signs for the City and County of Denver, on which he continues to serve. He also speaks nationwide on design issues to a wide variety of audiences. ArtHouse Design can be reached at: 303.892.9816, or

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Courtney DeWinter
DeWinterComm Marketing & PR - Denver