LUCERNE, SWITZERLAND and NEW YORK, NY--(Marketwired - Jan 1, 2015) - Alan Ellenberger and Claudio Gloor, the two young entrepreneurial partners in petTracer Ag, are starting the new year off on a very high note with the complete funding of the very successful Indiegogo campaign to bring the world's first and only ultra-light GPS cat collar to market. This marks the largest crowdfunding campaign in the country of Switzerland with the unprecedented goal of $100,000.00 USD and means that production of the petTracer GPS cat collar can begin.

Indiegogo is a crowdfunding platform for entrepreneurs from all around the world looking for the funds needed to successfully launch their product or bring their vision to life. For Alan and Claudio, this has been another major achievement to add to their list of targets reached.

This particular campaign ends on January 6, 2015 so there is not much time to get your GPS Cat Collar at a reduced rate through supporting the campaign.

"We have been steadfast in our vision to bring this much needed product to the world. People who have pets regard them as one of the family and it is very distressing to have your beloved cat go missing," says Ellenberger. "That is why we have not wavered from this project and have done whatever is necessary to make it a reality."

The idea of creating a GPS cat collar was born four years ago when Ellenberger lost his cat. Having realized that there was no suitable device on the market, the young entrepreneurs got busy working on making one. They soon realized that it wasn't as easy as they originally thought.

The main problem was creating a device that didn't need daily charging and yet could power the GPS in the collar, while keeping the collar light enough so the cat would wear it. This was a challenge as it took several experts in different fields and four years of intense research and development to come up with a workable solution as well as creating and patenting new technology never seen before.

The petTracer final prototype is an engineering masterpiece which exceeds every target originally set. The petTrace GPS cat collar:

  • is ultra-light, weighing just over 20 grams
  • comes with an amazing battery life of up to 4 weeks
  • does not expose cats to harmful mobile phone radiation
  • constantly tracks the whereabouts of the cat, making it possible to find her everywhere in real time
  • comes with a one-click-safety release which opens instantly, should your cat get caught somewhere
  • is water resistant and durable
  • allows the cat owners to analyze the fitness level of their cats and compare them to others from around the world

"Of course, these are only a handful of the great features of the collar and there are many more for you to discover," says Gloor. "We are very proud of our accomplishment and thank each and every one of our supporters on Indiegogo."

With the successful funding of their Indiegogo campaign, petTracer Ag has now taken the final step in order to bring the petTracer Ultra-Lite GPS cat collar into production and ultimately to market.

Cat lovers can still buy the petTracer GPS cat collar at a considerably reduced price until January 6, 2015 on Indiegogo:

About petTracer Ag -- a Swiss company with the mission of reducing the extremely high number of cats going missing every year and the distress that goes along with that. After 4 years of intensive research and development, founders Alan Ellenberger & Claudio Gloor invented an ultra light GPS-cat collar weighing just over 20g, with an amazing battery life of up to 4 weeks and has an enhanced GPS accuracy. In order to achieve these yet to be matched results in the market, they had to invent a new piece of technology in the field of micro GPS Technology.

Having successfully completed a fully miniaturized and working prototype, they are now engaged with their pre-sale activities and have started a crowdfunding project on

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