HONG KONG, CHINA--(Marketwired - Jan 4, 2015) - MyDay® lenses are the world's only daily disposable contact lenses produced with CooperVision's unique Smart Silicone™ chemistry. Now available in Hong Kong, MyDay® lenses herald in the next generation of silicone hydrogel lenses. Contact lens users can look forward to longer, more comfortable and healthier lens wear. This leads to less eye redness and results in whiter looking eyes.

Developed with today's contact lens users in mind, MyDay® is an innovative product developed from CooperVision's deep understanding of daily disposable wearing habits, materials science and user demands. Made with first-of-its-kind Smart Silicone™ chemistry, MyDay® is a lens that offers the best combination of a highly wettable, soft and breathable lens that also facilitates ease of application and removal.

MyDay® Smart Silicone™ chemistry is such that it is able to use less silicone and yet offer the best blend of features:

  • Maximum lens breathability -- Lenses that deliver optimal oxygen to keep your eyes healthier and whiter looking. After two weeks of daily wear, MyDay® users had less eye redness than the leading daily disposable brand
  • Amazingly comfortable wear -- Lenses with a water content greater than 50%, and which require no surface treatment or internal wetting agents. Nine (9) out of 10 people who tried MyDay® are satisfied with its comfort
  • Ease of lens application - Lenses that are soft but not so soft, that provide ease of application. MyDay® lenses are preferred 5:1 for the ease of application over the leading daily disposable brand
  • High UVA and UVB protection -- MyDay® lenses contain an ultraviolet radiation blocker protecting the users' eyes from approximately 85 percent UVA rays and 96 percent UVB rays.

Dr. Chi Shing Fan, Professional Services Director, Asia Pacific, of CooperVision, said, "MyDay® lenses offer the optimum mix of features and has proven to deliver a superior lens wearing experience. Additionally, MyDay® incorporates an advanced lens design with a smooth lens surface, rounded edge, providing a more natural feeling as the eyelid glides effortlessly over the lens. MyDay® users can expect unparalleled wearing performance, healthier and comfortable lens wear, plus ease of application and removal, all critical factors in keeping users happy with their lenses."

"The latest revolutionary material chemistry, Smart Silicone™, used in MyDay® has given us a one-of-its-kind lens choice that we can offer to our customers -- a daily disposable lens solution that does not compromise on comfort, eye health and handling. MyDay® lenses remain fresh and comfortable all day as it provides greater oxygen transmissibility than needed for daily wear, increased comfort with optimal water content and a natural wettable surface. Importantly, with MyDay®, users will enjoy healthier lens wear, less eye redness leading to brighter and whiter eyes, benefits that are important to our customers," said Mr. Bonnie Ip, Optometrist from Eye care Optics.

Sign up for your 7-day free* trial of MyDay® lenses now and keep your eyes healthier and whiter: http://coopervision.com.hk/trial-lenses. Free trial is valid till 31 January 2015.

*Eye examination fee applies.

MyDay® Daily Disposable Silicone Hydrogel Contact Lenses

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About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses and related products and services. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com/.

About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE Euronext (NYSE: COO). Cooper is dedicated to being A Quality of Life Company™ with a focus on delivering shareholder value. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical focuses on supplying women's health clinicians with market leading products and treatment options to improve the delivery of healthcare to women. Headquartered in Pleasanton, CA, Cooper has approximately 9,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com

Contact Information:

Media Contact
Teddy Chong
CooperVision Hong Kong Limited
(852)3718 0602